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4

[ Perishable Press Turns 4. ] Time flies! Perishable Press celebrates its fourth year online during this Fall season. Not really sure what that means at this point, other than a lot of hard work, plenty of great conversation, lots of sweet code snippets, and a ton of design-related content. How did I get here? Let’s take a brisk stroll down memory lane..

During the site’s first year, I remember being too excited for my own good. WordPress was relatively new and I was completely inspired by the amazing things I could do with it. I spent most of my time building all sorts of different themes, studying web design, and posting useful code snippets. During this first year, Perishable Press was virtually unknown. Late night hours were spent drenched in CSS, (X)HTML, and PHP.

During the site’s second year, I delved deeper into web development, reading every blog, book, and comment I could get my hands on. I gobbled up knowledge like a hungry hungry hippo, and continued to post my discoveries and tricks. Some of the stuff I was posting began to assume more of a “tutorial” format, and this was back before tutorials were the highly refined gloss kits they are today. The site began getting a few links, and watched in amazement as my pages began to rank in the search engines. SEO was my new best friend, along with site optimization, usability, accessibility, and performance.

During the site’s third year, I continued sharpening my writing style, combining elaborate code descriptions with in-depth tutorials and comprehensive guides to a wide variety of development-related content. Traffic continued to increase, as did just about every other metric that I cared to look at. It was inspiring to know that people were reading, and that I was helping to give back to the incredible open-source design community from which I had learned so much. Site security became one of my primary concerns, and I continued to dive deep into the intoxicating pool of HTAccess and next generation blacklists.

During the site’s fourth year, I redesigned the site with an elaborate, psychedelic theme, and refined my content to include only the best material possible. Many of the shorter, quirkier posts were dropped in favor of more fully produced, well-researched articles on topics of broader interest than previously covered. Some awesome events happened during this most recent year, such as seeing my stupid htaccess tricks published in a book on Joomla Security, and working with Chris Coyier of CSS-Tricks on a new WordPress book, Digging into WordPress.

During the site’s upcoming fifth year, I will be rethinking everything. Design. Content. Delivery. Everything. I definitely want to take things to the next level. My plans are vast and ambitious, and I feel as if I am just getting started with this site. There is much in store for the future — don’t miss it.

Jeff Starr
About the Author
Jeff Starr = Designer. Developer. Producer. Writer. Editor. Etc.
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9 responses to “4”

  1. You’re right – time does fly. Congrats to you on reaching 4 years of running this blog. Needless to say, not many blogs make it this far. Here’s to another 4 years of quality content.

  2. Congrats Jeff. Four years is an amazing accomplishment. I think of how long ONE year feels sometimes and it’s crazy.

  3. Dave Doolin 2009/10/25 5:21 pm

    I’m definitely a fan. I’m only halfway through my first year, and while my general programming chops are pretty solid, there is that mass of detail unique to every language, then the API specific to the application.

  4. Awesome! and, congrats Jeff : ) I can’t imagine the Web without Perishable, even if I don’t come by often enough. Here’s to many more anniversaries *raises virtual flagon of ale*

  5. congratz on the 4 years Jeff!

  6. Alex Denning 2009/10/28 1:42 pm

    I’ve been running my site for about half a year and that seems like ages! Congrats on sticking with it for that long :)

  7. Jeff Starr
    Jeff Starr 2009/10/28 7:04 pm

    Thanks for the comments everyone – they are much appreciated :)

  8. Congrats, I hope to see many great improvements. Your site is a great inspiration!

  9. Jeff,
    Congratulations on four years, your site is incredible. I have spent many hours learning from your material.

    Very much looking forward to year 5!

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Welcome
Perishable Press is operated by Jeff Starr, a professional web developer and book author with two decades of experience. Here you will find posts about web development, WordPress, security, and more »
WP Themes In Depth: Deep dive into WP theme development.
Thoughts
Playing the long game.
They have weaponized the idiots.
Good software never steals focus from the user. Even during startup.
After 10 years running my own business, I still manage schedules and tasks using old school post-it notes, sometimes simple sometimes very elaborate.
You know those sites, where you're trying to just grab a quick bit of information but the page is shifting all over the place as it loads up 3 million advertisements.
Selling two of my top WordPress domains, wp-zen.com & zen-wp.com $300 for both. Aged 9 years. Drop a line if interested.
Never force your users to type out a password (or any long string of characters) by blocking the paste function. Typing long strings leads to MORE errors than simple copy/paste.