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Perishable Press
Category: SEO
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Tools to check your site’s health

Perishable Press is now over 12 years old. It is a lot of work keeping everything updated, maintained, and well-secured. Fortunately there are a gazillion free online tools for checking your site’s health. Everyone has their favorites. In this quick article, I share mine. Continue »

Humans.txt Template

Years ago, I thought the whole humans.txt thing was just silly, and even explained how to block humans.txt requests. But the concept actually has grown on me to the point where I now include a customized humans.txt file for most of my projects. It just seems like some useful information to make available for those […] Continue »

What Chrome Predictive URLs Look Like on the Server

Awhile ago, I was confused by repetitive 404 “Not Found” errors in my server logs. The 404 requests look like someone is typing out various words, a few letters at a time. This post shows what these weird 404s look like from the server’s perspective, and then goes on to explain why they happen and […] Continue »

Example of a Spoofed Search Engine Bot

While solving the recent search engine spoofing mystery, I came across two excellent examples of spoofed search engine bots. This article uses the examples to explain how to identify any questionable bots hitting your site. Continue »

List of All User Agents for Top Search Engines

Here is a working list of all user agents for the major, top search engines. I use this information frequently for my plugins such as Blackhole for Bad Bots and BBQ Pro, so I figured it would be useful to post the information online for the benefit of others. Having the user agents for these […] Continue »

Add Google+ Share Button to Any Site

g+ Share button Word on the streets is that the new Google+ Share button is the best way yet to benefit from Google’s myriad social-media services and all-important search-engine. And Google makes it SO easy to add the new Share button to your website. This article explains what it is, where it fits in with […] Continue »

Multiple Sitemaps

Yes you can have multiple sitemaps for your site. Create the sitemaps you need, and then specify them in your robots.txt file. For example, here are the robots.txt directives for the two sitemaps used here at Perishable Press: Continue »

Hacked by Google?

The setup: I recently launched a new plugin that included a Demo page. To keep things flexible, I set up the Demo as a page on my experimental “Labs” WordPress installation, which is entirely nofollow, noindex and noarchive, meaning that Google can’t legitimately see what’s there. Continue »

Clean Up Malicious Links with HTAccess

I recently spent some time analyzing Perishable Press pages as they appear in the search results for Google, Bing, et al. Google Webmaster Tools provides a wealth of information about crawl errors, as well as the URLs of any pages that link to missing content. Combined with your site’s access/error logs, you have everything needed […] Continue »

Better Robots.txt Rules for WordPress

Cleaning up my files during the recent redesign, I realized that several years had somehow passed since the last time I even looked at the site’s robots.txt file. I guess that’s a good thing, but with all of the changes to site structure and content, it was time again for a delightful romp through robots.txt. […] Continue »

Yoast WP SEO vs All in One SEO

Rambling introduction. While setting things up here at Perishable Press with a second installation of WordPress, I’m trying to keep the number of custom functions and plugins down to a minimum. Seriously, if some feature or function is not absolutely necessary, then it gets kicked to the curb, as they say. So far, I’m using […] Continue »

Simple IP-Detection Bad for SEO

In general, Perishable Press enjoys generous ranking in Google’s search-engine results. The site’s many pages bring in lots of traffic for some great keywords, and a direct search for “Perishable Press” returns the first spot, with eight featured site links even. And recently, after switching servers, traffic increased even further. Things were going well, and […] Continue »

Fixing WordPress Infinite Duplicate Content Issue

Jeff Morris recently demonstrated a potential issue with the way WordPress handles multipaged posts and comments. The issue involves WordPress’ inability to discern between multipaged posts and comments that actually exist and those that do not. By redirecting requests for nonexistent numbered pages to the original post, WordPress creates an infinite amount of duplicate content […] Continue »

Tell Google NOT to Index Certain Parts of Your Web Pages

There are several ways to instruct Google to stay away from various pages in your site: Robots.txt directives Nofollow attributes on links Meta noindex/nofollow directives X-Robots noindex/nofollow directives ..and so on. These directives all function in different ways, but they all serve the same basic purpose: control how Google crawls the various pages on your […] Continue »

Dynamic Link Insertion via Unobtrusive External JavaScript

In my recent guest post at The Nexus, I discuss Google’s new nofollow policy and suggest several ways to deal with it. In that article, I explain how Google allegedly has changed the way it deals with nofollow links. Instead of transferring leftover nofollow juice to remaining dofollow links as they always have, Google now […] Continue »

Dealing with Google’s New Nofollow Policy

Note: This article was originally posted at a website that’s unfortunately turned to the dark side.. so the post itself is no longer available in its original location. The article been reposted here for reference purposes.</note> Anyone plugged into the Web these days has heard about how Google has supposedly changed the way it deals […] Continue »

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