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SEO Experiment: Let Google Sort it Out

One way to prevent Google from crawling certain pages is to use <meta /> elements in the <head></head> section of your web documents. For example, if I want to prevent Google from indexing and archiving a certain page, I would add the following code to the head of my document: Continue »

Best Practices for Error Monitoring

Given my propensity to discuss matters involving error log data (e.g., monitoring malicious behavior, setting up error logs, and creating extensive blacklists), I am often asked about the best way to go about monitoring 404 and other types of server errors. While I consider myself to be a novice in this arena (there are far […] Continue »

WordPress Tip: Valid, SEO-Friendly Email Permalink Buttons

In addition to your choice collection of “Share This” links, you may also want to provide visitors with a link that enables them to quickly and easily send the URL permalink of any post to their friends via email. This is a great way to increase your readership and further your influence. Just copy & […] Continue »

Valid, SEO-Friendly Post Translation Links

Ever wanted to provide automatic language translations of your web pages without installing another plugin? Here is a valid, SEO-friendly technique that takes advantage of Google’s free translation service. All you need is a PHP-enabled server and you’re good to go. Just copy and paste the following code into the desired location in your page […] Continue »

Custom OpenSearch for Your Website

I recently added OpenSearch functionality to Perishable Press. Now, OpenSearch-enabled browsers such as Firefox and IE 7 alert users with the option to customize their browser’s built-in search feature with an exclusive OpenSearch-powered search option for Perishable Press. The autodiscovery feature of supportive browsers detects the custom search protocol and enables users to easily add […] Continue »

Fully Valid, SEO-Friendly Social Media Links for WordPress

With the explosion of social media, networking, and bookmarking services, there are a zillion ways to add “Share This Post” functionality to your WordPress-powered sites. In addition to the myriad services and plugins, we can also add these links directly, using nothing more than a little markup and a few choice PHP snippets. Such individual […] Continue »

Flashforward: Interview with Aaron Wall

Aaron Wall on SEO, the future of the Web, Google dominance, and life as a professional taste tester As someone who keeps a close eye on the mystical world of Search Engine Optimization, one of my favorite sources of information is SEO-guru Aaron Wall. Aaron is the author of the immensely popular SEOBook.com, where he […] Continue »

Provide a Link for Visitors to Verify Your Feedburner Subscriber Count

Recently, I received a bizarre email accusing me of calling someone out on their fake Feedburner subscriber count. Apparently, some desperate blogger had been claiming to have something like 30,000 Feedburner subscribers when in reality they only had around 700. From what I could tell, the fraudulent site was displaying a counterfeit Feedburner subscriber-count badge […] Continue »

Taking Advantage of the X-Robots Tag

Controlling the spidering, indexing and caching of your (X)HTML-based web pages is possible with meta robots directives such as these: <meta name=”googlebot” content=”index,archive,follow,noodp”/> <meta name=”robots” content=”all,index,follow”/> <meta name=”msnbot” content=”all,index,follow”/> I use these directives here at Perishable Press and they continue to serve me well for controlling how the “big bots”1 crawl and represent my (X)HTML-based […] Continue »

Error-Free Feed-Validation Links for Feedburner-Redirected Feeds

Just a quick tip on how to create error-free links to feed validation services for feeds that are redirected through Feedburner. For example, let’s say our site’s main feed is originally located at: Continue »

Important Note for Your Custom Error Pages

Just a note to web designers and code-savvy bloggers: make sure your custom error pages are big enough for the ever-amazing < cough> Internet Explorer browser. If your custom error pages are too small, IE will take the liberty of serving its own proprietary web page, replete with corporate linkage and poor grammar. How big, […] Continue »

Repenting of My Nofollow Sins

Hello, my name is Jeff and I am nofollow addict. When I first began Perishable Press two years ago, in August of 2005, WordPress quickly became my blogging platform of choice. Everything about WordPress was great, so I had no trouble overlooking a few seemingly insignificant quirks, such as the nofollow attributes that are automatically […] Continue »

Stop WordPress from Leaking PageRank to Admin Pages

During the most recent Perishable Press redesign, I noticed that several of my WordPress admin pages had been assigned significant levels of PageRank. Not good. After some investigation, I realized that my ancient robots.txt rules were insufficient in preventing Google from indexing various WordPress admin pages. Specifically, the following pages have been indexed and subsequently […] Continue »

Seven Ways to Beef Up Your Best Pages for the Next Google PR Update

Time is running out! Soon, it will be time for the next Google PageRank (PR) update. While it is difficult to predict how your site will perform overall, it seems likely that your highest ranking pages will continue to rank well. The idea behind this article is to improve your site’s overall pagerank by totally […] Continue »

SEO 101: Best Practices

After studying Peter Kent’s excellent book, Search Engine Optimization for Dummies, several key methods emerged for optimizing websites for the search engines. Although the book is written for people who are new to the world of search engine optimization (SEO), many of the principles presented throughout the book remain important, fundamental practices even for the […] Continue »

Harvesting cPanel Raw Access Logs

For those of you using cPanel as the control panel for our websites, a wealth of information is readily available via cPanel ‘Raw Access Logs’. The cPanel log files perpetually are updated with data. Each logged visit includes information about the user agent, IP address, HTTP response, request URI, request size, and a whole lot […] Continue »

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