Best Practices for Error Monitoring

Given my propensity to discuss matters involving error log data (e.g., monitoring malicious behavior, setting up error logs, and creating extensive blacklists), I am often asked about the best way to go about monitoring 404 and other types of server errors. While I consider myself to be a novice in this arena (there are far brighter people with much greater experience), I do spend a lot of time digging through log entries and analyzing data. So, when asked recently about my error monitoring practices, I decided to share my response here at Perishable Press, and hopefully get some good feedback […] Read more »

WordPress Tip: Valid, SEO-Friendly Email Permalink Buttons

In addition to your choice collection of “Share This” links, you may also want to provide visitors with a link that enables them to quickly and easily send the URL permalink of any post to their friends via email. This is a great way to increase your readership and further your influence. Just copy & paste the following code into the desired location in your page template: <a href=”mailto:?subject=Fresh%20Linkage%20@%20Perishable%20Press&amp;body=Check%20out%20<?php the_permalink(); ?>%20from%20Perishable%20Press” title=”Send a link to this post via email” rel=”nofollow”>Share this post via email</a> Within the code, you will need to edit both instances of the string “Perishable%20Press” to reflect […] Read more »

Valid, SEO-Friendly Post Translation Links

Ever wanted to provide automatic language translations of your web pages without installing another plugin? Here is a valid, SEO-friendly technique that takes advantage of Google’s free translation service. All you need is a PHP-enabled server and you’re good to go. Just copy and paste the following code into the desired location in your page template and enjoy the results. Once in place, this code will produce translation links for eight common languages for every page on your site. Grab, gulp and go: Read more »

Custom OpenSearch Functionality for Your Website

I recently added OpenSearch functionality to Perishable Press. Now, OpenSearch-enabled browsers such as Firefox and IE 7 alert users with the option to customize their browser’s built-in search feature with an exclusive OpenSearch-powered search option for Perishable Press. The autodiscovery feature of supportive browsers detects the custom search protocol and enables users to easily add it to their collection of readily available site-specific search options. Now, users may search the entire Perishable Press domain with the click of a button. And you can do it too! Adding customized OpenSearch-powered search functionality to your own site is a great way to […] Read more »

Fully Valid, SEO-Friendly Social Media Links for WordPress

With the explosion of social media, networking, and bookmarking services, there are a zillion ways to add “Share This Post” functionality to your WordPress-powered sites. In addition to the myriad services and plugins, we can also add these links directly, using nothing more than a little markup and a few choice PHP snippets. Such individual links provide full control over the selection, layout, and styling of each link without requiring the installation of yet another WordPress plugin. This article shares SEO-friendly code snippets for ten of the most popular social media sites using completely valid XHMTL-Strict markup. All of the […] Read more »

Flashforward: Exclusive Interview with Aaron Wall

Aaron Wall on SEO, the future of the Web, Google dominance, and life as a professional taste tester As someone who keeps a close eye on the mystical world of Search Engine Optimization, one of my favorite sources of information is SEO-guru Aaron Wall. Aaron is the author of the immensely popular SEOBook.com, where he shares his knowledge, ideas, and opinions on a wide range of SEO-related topics. I have always admired the direct, informative way in which Aaron presents his content, which itself is always insightful and intriguing. Having read much of Aaron’s thoughts on SEO and marketing, I […] Read more »

Provide a Link for Visitors to Verify Your Feedburner Subscriber Count

Recently, I received a bizarre email accusing me of calling someone out on their fake Feedburner subscriber count. Apparently, some desperate blogger had been claiming to have something like 30,000 Feedburner subscribers when in reality they only had around 700. From what I could tell, the fraudulent site was displaying a counterfeit Feedburner subscriber-count badge using some fancy CSS image-replacement or something. Whatever. I really could care less, but the information contained in the email got me thinking: Providing an easy way for visitors to verify your subscriber count is a good idea.. Enabling visitors to quickly and easily verify […] Read more »

Taking Advantage of the X-Robots Tag

Controlling the spidering, indexing and caching of your (X)HTML-based web pages is possible with meta robots directives such as these: <meta name=”googlebot” content=”index,archive,follow,noodp”/> <meta name=”robots” content=”all,index,follow”/> <meta name=”msnbot” content=”all,index,follow”/> I use these directives here at Perishable Press and they continue to serve me well for controlling how the “big bots” 1 crawl and represent my (X)HTML-based content in search results. For other, non-(X)HTML types of content, however, using meta robots directives to control indexing and caching is not an option. An excellent example of this involves directing Google to index and cache PDF documents. The last time I checked, meta tags […] Read more »

Error-Free Feed-Validation Links for Feedburner-Redirected Feeds

Just a quick tip on how to create error-free links to feed validation services for feeds that are redirected through Feedburner. For example, let’s say our site’s main feed is originally located at: http://domain.tld/feed/ If we wanted to provide our visitors with a link that would enable them to automatically validate our feed using a free service such as feedvalidator.org 1, we would create the link as follows: Read more »

Important Note for Your Custom Error Pages

Just a note to web designers and code-savvy bloggers: make sure your custom error pages are big enough for the ever-amazing < cough> Internet Explorer browser. If your custom error pages are too small, IE will take the liberty of serving its own proprietary web page, replete with corporate linkage and poor grammar. How big, baby? Well, that’s a good question. In order for users of Internet Explorer to enjoy your carefully crafted custom error pages, they need to exceed 512 bytes in size. Using proper doctype markup, your custom pages should include more than around 10 lines (roughly) of […] Read more »

Repenting of My Nofollow Sins

Hello, my name is Jeff and I am nofollow addict. When I first began Perishable Press two years ago, in August of 2005, WordPress quickly became my blogging platform of choice. Everything about WordPress was great, so I had no trouble overlooking a few seemingly insignificant quirks, such as the nofollow attributes that are automatically applied to all comment links. In fact, at first, I really had no idea what they were or how they affected my site. Eventually, as I began delving deeper into the Blogosphere, I realized that those harmless-looking nofollow tags were considered by many to be […] Read more »

Stop WordPress from Leaking PageRank to Admin Pages

During the most recent Perishable Press redesign, I noticed that several of my WordPress admin pages had been assigned significant levels of PageRank. Not good. After some investigation, I realized that my ancient robots.txt rules were insufficient in preventing Google from indexing various WordPress admin pages. Specifically, the following pages have been indexed and subsequently assigned PageRank: WP Admin Login Page WP Lost Password Page WP Registration Page WP Admin Dashboard Needless to say, it is important to stop WordPress from leaking PageRank to admin pages. Instead of wasting our hard-earned link-equity on non-ranking pages, let’s redirect it to more […] Read more »

Seven Ways to Beef Up Your Best Pages for the Next Google PR Update

Time is running out! Soon, it will be time for the next Google PageRank (PR) update. While it is difficult to predict how your site will perform overall, it seems likely that your highest ranking pages will continue to rank well. The idea behind this article is to improve your site’s overall pagerank by totally beefing up your most popular pages. Of course, every page on your site is important. Ideally, you would want to employ these techniques to every article on your site. But time is short, and Google is coming soon! The next PageRank update is slated for […] Read more »

SEO 101: Best Practices

After studying Peter Kent’s excellent book, Search Engine Optimization for Dummies, several key methods emerged for optimizing websites for the search engines. Although the book is written for people who are new to the world of search engine optimization (SEO), many of the principles presented throughout the book remain important, fundamental practices even for the most advanced SEO-wizards. This article divulges these very useful SEO practices and organizes them into manageable chunks 1. Text Essentials The golden rule for developing a popular website is to create a useful site and share it with as many people as possible. When designing […] Read more »

Harvesting cPanel Raw Access Logs

Harvesting Raw Logs For those of us using cPanel as the control panel for our websites, a wealth of information is readily available via cPanel ‘Raw Access Logs’. These logs are perpetually updated with data involving user agents, IP addresses, HTTP activity, resource access, and a whole lot more. Here is a quick tutorial on accessing and interpreting your cPanel raw access logs. Part One: Grab ‘em To grab a copy of your raw access logs, log into cPanel and click on the "Raw Access Logs" icon. Within the Raw Access Log interface, scroll through the list of available log […] Read more »

Search Engine Registration Notes

In his excellent book, Search Engine Optimization for Dummies, Peter Kent explains that many search engines actually get their search results from one (or more) of the larger search engines, such as Google or The Open Directory Project. Therefore, the author concludes that it may not be necessary to spend endless hours registering with thousands of the smaller search sites. Rather, the author provides a brief list of absolutely essential search sites with which it is highly recommended to register. Further, by registering with the following sites, your site will be listed in a significant majority of all search engines. Read more »

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