Welcome to the new design! Please report any bugs or issues, thanks :)
Web Dev + WordPress + Security
Category: SEO
44 posts

Tell Google NOT to Index Certain Parts of Your Web Pages

There are several ways to instruct Google to stay away from various pages in your site: Robots.txt directives Nofollow attributes on links Meta noindex/nofollow directives X-Robots noindex/nofollow directives ..and so on. These directives all function in different ways, but they all serve the same basic purpose: control how Google crawls the various pages on your site. For example, you can use meta noindex to instruct Google not to index your sitemap, RSS feed, or any other page you wish. This […] Continue reading »

Dynamic Link Insertion via Unobtrusive External JavaScript

In my recent guest post at The Nexus, I discuss Google’s new nofollow policy and suggest several ways to deal with it. In that article, I explain how Google allegedly has changed the way it deals with nofollow links. Instead of transferring leftover nofollow juice to remaining dofollow links as they always have, Google now pours all that wonderful nofollow juice right down the drain. This shift in policy comes as a terrible surprise to many webmasters and SEO gurus, […] Continue reading »

Dealing with Google’s New Nofollow Policy

Anyone plugged into the Web these days has heard about how Google has supposedly changed the way it deals with nofollow attributes. According to a number of speculative reports, Google will no longer apply unused nofollow PageRank to other links on the page. So, let’s say that you have some sites that have been PageRank “sculpted” by way of strategically applied nofollow tags. For example, you may have nofollowed all of your comment, footer, or sidebar links. Ever since Google […] Continue reading »

SEO Experiment: Let Google Sort it Out

One way to prevent Google from crawling certain pages is to use <meta /> elements in the <head></head> section of your web documents. For example, if I want to prevent Google from indexing and archiving a certain page, I would add the following code to the head of my document: Continue reading »

Best Practices for Error Monitoring

Given my propensity to discuss matters involving error log data (e.g., monitoring malicious behavior, setting up error logs, and creating extensive blacklists), I am often asked about the best way to go about monitoring 404 and other types of server errors. While I consider myself to be a novice in this arena (there are far brighter people with much greater experience), I do spend a lot of time digging through log entries and analyzing data. So, when asked recently about […] Continue reading »

WordPress Tip: Valid, SEO-Friendly Email Permalink Buttons

In addition to your choice collection of “Share This” links, you may also want to provide visitors with a link that enables them to quickly and easily send the URL permalink of any post to their friends via email. This is a great way to increase your readership and further your influence. Just copy & paste the following code into the desired location in your page template: <a href=”mailto:?subject=Fresh%20Linkage%20@%20Perishable%20Press&amp;body=Check%20out%20<?php the_permalink(); ?>%20from%20Perishable%20Press” title=”Send a link to this post via email” rel=”nofollow”>Share […] Continue reading »

Valid, SEO-Friendly Post Translation Links

Ever wanted to provide automatic language translations of your web pages without installing another plugin? Here is a valid, SEO-friendly technique that takes advantage of Google’s free translation service. All you need is a PHP-enabled server and you’re good to go. Just copy and paste the following code into the desired location in your page template and enjoy the results. Once in place, this code will produce translation links for eight common languages for every page on your site. Grab, […] Continue reading »

Custom OpenSearch for Your Website

I recently added OpenSearch functionality to Perishable Press. Now, OpenSearch-enabled browsers such as Firefox and IE 7 alert users with the option to customize their browser’s built-in search feature with an exclusive OpenSearch-powered search option for Perishable Press. The autodiscovery feature of supportive browsers detects the custom search protocol and enables users to easily add it to their collection of readily available site-specific search options. Now, users may search the entire Perishable Press domain with the click of a button. […] Continue reading »

Fully Valid, SEO-Friendly Social Media Links for WordPress

With the explosion of social media, networking, and bookmarking services, there are a zillion ways to add “Share This Post” functionality to your WordPress-powered sites. In addition to the myriad services and plugins, we can also add these links directly, using nothing more than a little markup and a few choice PHP snippets. Such individual links provide full control over the selection, layout, and styling of each link without requiring the installation of yet another WordPress plugin. This article shares […] Continue reading »

Flashforward: Interview with Aaron Wall

Aaron Wall on SEO, the future of the Web, Google dominance, and life as a professional taste tester As someone who keeps a close eye on the mystical world of Search Engine Optimization, one of my favorite sources of information is SEO-guru Aaron Wall. Aaron is the author of the immensely popular SEOBook.com, where he shares his knowledge, ideas, and opinions on a wide range of SEO-related topics. I have always admired the direct, informative way in which Aaron presents […] Continue reading »

Provide a Link for Visitors to Verify Your Feedburner Subscriber Count

Recently, I received a bizarre email accusing me of calling someone out on their fake Feedburner subscriber count. Apparently, some desperate blogger had been claiming to have something like 30,000 Feedburner subscribers when in reality they only had around 700. From what I could tell, the fraudulent site was displaying a counterfeit Feedburner subscriber-count badge using some fancy CSS image-replacement or something. Whatever. I really could care less, but the information contained in the email got me thinking: Providing an […] Continue reading »

Taking Advantage of the X-Robots Tag

Controlling the spidering, indexing and caching of your (X)HTML-based web pages is possible with meta robots directives such as these: <meta name=”googlebot” content=”index,archive,follow,noodp”/> <meta name=”robots” content=”all,index,follow”/> <meta name=”msnbot” content=”all,index,follow”/> I use these directives here at Perishable Press and they continue to serve me well for controlling how the “big bots”1 crawl and represent my (X)HTML-based content in search results. For other, non-(X)HTML types of content, however, using meta robots directives to control indexing and caching is not an option. An […] Continue reading »

Error-Free Feed-Validation Links for Feedburner-Redirected Feeds

Just a quick tip on how to create error-free links to feed validation services for feeds that are redirected through Feedburner. For example, let’s say our site’s main feed is originally located at: Continue reading »

Important Note for Your Custom Error Pages

Just a note to web designers and code-savvy bloggers: make sure your custom error pages are big enough for the ever-amazing <cough> Internet Explorer browser. If your custom error pages are too small, IE will take the liberty of serving its own proprietary web page, replete with corporate linkage and poor grammar. How big, baby? Well, that’s a good question. In order for users of Internet Explorer to enjoy your carefully crafted custom error pages, they need to exceed 512 […] Continue reading »

Repenting of My Nofollow Sins

Hello, my name is Jeff and I am nofollow addict. When I first began Perishable Press two years ago, in August of 2005, WordPress quickly became my blogging platform of choice. Everything about WordPress was great, so I had no trouble overlooking a few seemingly insignificant quirks, such as the nofollow attributes that are automatically applied to all comment links. In fact, at first, I really had no idea what they were or how they affected my site. Eventually, as […] Continue reading »

Stop WordPress from Leaking PageRank to Admin Pages

During the most recent Perishable Press redesign, I noticed that several of my WordPress admin pages had been assigned significant levels of PageRank. Not good. After some investigation, I realized that my ancient robots.txt rules were insufficient in preventing Google from indexing various WordPress admin pages. Specifically, the following pages have been indexed and subsequently assigned PageRank: Continue reading »

Welcome
Perishable Press is operated by Jeff Starr, a professional web developer and book author with two decades of experience. Here you will find posts about web development, WordPress, security, and more »
GA Pro: Add Google Analytics to WordPress like a pro.
Thoughts
Checking in to anyone listening. Stay safe. Pay attention. Don't get lazy.
What's up with Plesk UI lately? Especially on Chrome it looks just awful, all kinds of broken. Come on Plesk devs get it together.
Things get stressful, I try to pray. Not always easy, but always helps to relax and regain focus.
Nice new speed checker at fastorslow.com.
Easy way to exclude certain tests from WP Site Health: Site Health Tool Manager
Excellent (and free) tool for getting tons of site SSL infos: whynopadlock.com
Everyone just stay home and hide forever. Brilliant idea.