SEO 101: Establishing and Evolving an Effective Link Strategy

Optimizing your website for the search engines involves many important aspects including keyword development, search engine registration, and SEO logging. This Press post scopes yet another critical weapon in the SEO wars: establishing and evolving an effective link campaign. Within your SEO log, you should devote an entire section to the logging of all link-related activity associated with optimizing your site for the internet. For example, you may wish to subcategorize your link campaign according to whether the links are elsewhere, pointing to your site (referring/incoming links), or present within your site, pointing to other sites (external/outgoing links). Users may […] Read more »

Essential Mint Extensions

Mint As many statistics freaks already know, Mint is an excellent way to keep a close eye on your site’s visitors, referrers, most requested resources, and much more. Even better, Mint’s functionality is easily enhanced via a growing collection of free extensions referred to as "Peppers". Peppers provide Mint functionality for a wide range of statistical operations, including everything from geographical IP information to nice, graphical summaries of collected data. While we have not tried every Pepper available today, we have managed to incorporate an extremely powerful arsenal of statistical weaponry that keeps us well-informed about our site’s online activity. […] Read more »

Stop Bitacle from Stealing Content

If you have yet to encounter the content-scraping site, bitacle.org, consider yourself lucky. The scum-sucking worm-holes at bitacle.org are well-known for literally (404 link removed 2013/03/28), blatantly, and piggishly stealing blog content and using it for financial gains through advertising. While I am not here to discuss the legal, philosophical, or technical ramifications of illegal bitacle behavior, I am here to provide a few critical tools that will help stop bitacle from stealing your content. The htaccess Finger Perhaps the most straightforward and effective method for keeping the bitacle thieves away from your site, adding the following htaccess rules to […] Read more »

W3C Validation Services

Here are the validation services currently provided by the W3C 1: W3C Semantic Data Extractor W3C Link Checker W3C WebLight – Illumit W3C Markup Validation Service W3C CSS Validation Service W3C RDF Validation Service W3C Atom and RSS Feed Validation Service W3C P3P Validator W3C XML Schema Checking Service W3C MUTAT Developer Information References 1 As listed at W3C Quality Tips for Webmasters Read more »

Perishable Press Search Engine Optimization Library

Update (2012/12/01): Man this is an old post! It started out as this huge gigantic resource back when it was first published, but over the years removing broken links has really whittled it down. Please be advised that this list is mostly for historical purposes, and will eventually be removed. Welcome to Perishable Press! This article covers a plethora of search-engine optimization resources. For more excellent SEO information, check out the Optimization category archive. If you like what you see, I encourage you to subscribe to Perishable Press for a periodic dose of online enlightenment ;) Search-Engine-Related Websites searchenginebulletin.com (404 link […] Read more »

Roll Your Own SEO Log

Introduction Search engine optimization (SEO) is the business of every serious webmaster. The process of optimizing a website for the search engines involves much more than properly constructed document headers and anchor tags. Websites are like trees: their roots are the growing collection of content presented through the branching universe of the World Wide Web. Or something. The point is that optimizing a website requires nurturing the site itself while also ensuring proper exposure to the requisite elements of the internet. The process of optimizing your first website may seem daunting. There are many aspects to consider and many websites […] Read more »

SEO 101: Keyword Development and Deployment

Keywords play a vital role in search engine optimization (SEO), and — if used properly — have the potential to increase the flow of traffic to your site. It is beneficial to maintain an active list of keywords for each of your websites. Each list should be a continually evolving set of important, relevant keywords. The idea here is to develop a consistent practice of actively seeking better keywords, thereby producing your very own customized keyword library. Read more »

Robots Notes Plus

About the Robots Exclusion Standard 1: The robots exclusion standard or robots.txt protocol is a convention to prevent cooperating web spiders and other web robots from accessing all or part of a website. The information specifying the parts that should not be accessed is specified in a file called robots.txt in the top-level directory of the website. Notes on the robots.txt Rules: Rules of specificity apply, not inheritance. Always include a blank line between rules. Note also that not all robots obey the robots rules — even Google has been reported to ignore certain robots rules. Also, comments are allowed […] Read more »

Death to NoFollow

Perishable Press vehemently opposes The great corporate/commercial campaign to implement the rel=”nofollow” anchor. The proposal suggests that use of nofollow will reduce spam and improve search engine results. This couldn’t be further from the truth, regardless of what the commercial giant$ may tell you. Examine these helpful references and see for yourself: The NoNoFollow Group (404 link removed 2012/07/26) Prepare for more comment spam, not less (404 link removed 2014/03/13) Repenting of my nofollow sins Comprehensive Reference for WordPress NoNofollow/Dofollow Plugins Read more »

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