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Perishable Press Search Engine Optimization Library

Update (2012/12/01): Man this is an old post! It started out as this huge gigantic resource back when it was first published, but over the years removing broken links has really whittled it down. Please be advised that this list is mostly for historical purposes, and will eventually be removed. Welcome to Perishable Press! This article covers a plethora of search-engine optimization resources. For more excellent SEO information, check out the Optimization category archive. If you like what you see, I encourage you to subscribe to Perishable Press for a periodic dose of online enlightenment ;) Search-Engine-Related Websites […] Read more »

Roll Your Own SEO Log

Introduction Search engine optimization (SEO) is the business of every serious webmaster. The process of optimizing a website for the search engines involves much more than properly constructed document headers and anchor tags. Websites are like trees: their roots are the growing collection of content presented through the branching universe of the World Wide Web. Or something. The point is that optimizing a website requires nurturing the site itself while also ensuring proper exposure to the requisite elements of the internet. The process of optimizing your first website may seem daunting. There are many aspects to consider and many websites […] Read more »

SEO 101: Keyword Development and Deployment

Keywords play a vital role in search engine optimization (SEO), and — if used properly — have the potential to increase the flow of traffic to your site. It is beneficial to maintain an active list of keywords for each of your websites. Each list should be a continually evolving set of important, relevant keywords. The idea here is to develop a consistent practice of actively seeking better keywords, thereby producing your very own customized keyword library. Read more »

Robots Notes Plus

About the Robots Exclusion Standard 1: The robots exclusion standard or robots.txt protocol is a convention to prevent cooperating web spiders and other web robots from accessing all or part of a website. The information specifying the parts that should not be accessed is specified in a file called robots.txt in the top-level directory of the website. Notes on the robots.txt Rules: Rules of specificity apply, not inheritance. Always include a blank line between rules. Note also that not all robots obey the robots rules — even Google has been reported to ignore certain robots rules. Also, comments are allowed […] Read more »

Death to NoFollow

Perishable Press vehemently opposes The great corporate/commercial campaign to implement the rel=”nofollow” anchor. The proposal suggests that use of nofollow will reduce spam and improve search engine results. This couldn’t be further from the truth, regardless of what the commercial giant$ may tell you. Examine these helpful references and see for yourself: The NoNoFollow Group (404 link removed 2012/07/26) Prepare for more comment spam, not less (404 link removed 2014/03/13) Repenting of my nofollow sins Comprehensive Reference for WordPress NoNofollow/Dofollow Plugins Read more »

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