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WordPress Plugin: Simple Statistics for Feeds

[ Simple Statistics for Feeds ] Simple Statistics for Feeds is a free WordPress plugin that makes it easy to track your feeds, add custom content, and display your feed statistics on your site. Simple Statistics for Feeds (SFS) tracks your feeds automatically, and provides a wealth of tools and options for further configuration and management. To see Simple Statistics for Feeds in action, check out my code-snippets site, (you can find the SFS count badge in the sidebar on any page).

Update: This plugin was formerly named “Simple Feed Stats”. It is now named “Simple Statistics for Feeds”.

Installation & Usage

Upload the /simple-feed-stats/ directory to your /plugins/ folder and activate from the Plugins page in the WP Admin. Then visit the Simple Statistics for Feeds Settings page to view your stats, customize options, grab shortcodes, and more. Everything works automatically out of the box, with plenty of tools and options to customize and manage your feed stats.

How it works..

Simple Statistics for Feeds tracks your feeds using a variety of tracking methods. The default tracking method is recommended for default WordPress feeds, such as:

  • Content RDF
  • Content RSS
  • Content RSS2
  • Content Atom
  • Comments RDF
  • Comments RSS2
  • Comments Atom

Basically it tracks all feeds by default and displays your feed statistics on the SFS settings page, like so:

[ SFS Feed Stats ]
SFS color-codes stats by feed type and displays data in clear, concise format

Tracking methods

Simple Statistics for Feeds provides three four different ways to track your feeds:

  • Default tracking – tracks directly via feed request
  • Custom tracking – tracks via embedded post image
  • Alternate tracking – tracks via embedded feed image
  • Open tracking – open tracking via embedded image

As discussed, default tracking is best for default (non-redirected) WP feeds. For feeds that are redirected to a 3rd-party service such as FeedBurner, any of the other three tracking methods may be used, depending on your feed configuration. Custom tracking is recommended when delivering Full-text feeds, while Open tracking is recommended for Summary (or partial) feeds. Alternate tracking is an experimental method that may be used for other scenarios.

Collected data

Simple Statistics for Feeds tracks the following data for each feed request:

  • Feed type
  • IP address
  • Referrer
  • Requested URL
  • User-agent
  • Date and more

Once data is collected, it will be displayed in the SFS Settings page. Visit the Template Tags & Shortcodes panel for info on displaying the stats publicly on your site. Here is a screenshot of the luxe SFS Settings Page:

[ SFS Settings Page ]
SFS brings the luxe interface with toggling panels for a fluid, focused experience

Displaying your feed stats

To display your feed stats on the front-end of your site, visit the Template Tags & Shortcodes panel on the SFS Settings page. There you will find multiple options:

Simple feed count (number/text only)

To display your current subscriber count as simple text, add the following template tag anywhere in your theme (e.g., sidebar, footer, etc.):

<?php if(function_exists('sfs_display_subscriber_count')) sfs_display_subscriber_count(); ?>

This is ideal for marking up and styling your own stats button or whatever you want. Alternately, to display your current subscriber count in a post or page, add the following shortcode:


Feed count badge (like Feedburner)

[ SFS Count Badge ] To display your stats with a badge that looks like the Feedburner chicklet, add the following template tag anywhere in your theme:

<?php if(function_exists('sfs_display_count_badge')) sfs_display_count_badge(); ?>

Alternately, to display a Feedburner-style badge in a post or page, add the following shortcode:


When included in a post or page, either of these techniques will display your feed stats to look similar to the FeedBurner chicklet. To customize its appearance, visit the Tools & Options panel and edit the “Custom CSS” field with any styles you wish. This makes it easy to customize your stats from the comfort of the WP Admin.

Add custom content to your feed

Simple Statistics for Feeds also makes it easy to add custom content content to your feeds. Just visit Tools & Options and add text/markup to the feed header and/or footer (see following screenshot):

[ SFS Custom Content ]
SFS lets you add custom content to your WordPress feeds

This option is intended to consolidate plugin functionality while providing your readers additional/bonus content. It may also be useful during FeedBurner-migration campaigns (see about the different tracking methods for more info).

More features and tools

In addition to tracking, viewing, and displaying your feed stats, SFS provides the following awesome features:

  • Dashboard widget – provides quick overview of your feed stats
  • Custom feed content – embellish your feed with custom graphics, markup, and text content
  • Custom feed count – display any number or text for your feed count
  • Custom CSS – use your own styles to customize your feed stats
  • Clear, reset, restore, delete – options to clear the cache, reset your stats, restore default settings, and delete the SFS database table
[ SFS Database Options ]
SFS makes it easy to manage the plugin, its data and options

Plus much more! I’ve put a lot of time and care into making this a robust, flexible, and full-featured plugin, with special attention given to the SFS Settings page. No such thing as too much love.

About the different tracking methods

What’s the best tracking method? For default WordPress feeds, the Default tracking method provides the most accurate results. By hooking directly into the feed-generation process, SFS is able to record data every time someone or something accesses your feed. If possible, use the Default tracking method.

If you’re using FeedBurner you’ll want to continue using their statistics for as long as FeedBurner continues the service. As many of you know, FeedBurner shut down their API on October 20th, 2012. The FeedBurner feed-delivery service will continue until Google decides otherwise, and I think most users will continue to rely on the service until that time.

What if I want to transition away from FeedBurner? Initially, this is why I began working on this plugin. I wanted a solid, open-source alternative to FeedBurner. Honestly, the only reason I use FeedBurner is to track the number of subscribers, which FeedBurner does remarkably well using its own algorithms and a wide variety of data. Unfortunately Google doesn’t make its algorithms and data available to the public, making it virtually impossible to achieve the same “subscriber count” without making some serious assumptions. The SFS plugin tracks organically and does not make any assumptions, meaning that its daily “subscriber count” is a much lower number than the one that FeedBurner provides.

[ SFS Tracking Methods ]
SFS provides multiple tracking options for better flexibility and accuracy

How does Alternate tracking work? Alternate tracking works by injecting a tracking image into the XML of WP-generated feeds. It uses a technique I wrote about back in 2007. For further details, check out Customizing WordPress Feeds (jump to the functions.php examples).

How does Open Tracking work? Open tracking works by using a tracking URL as the src of any image. Once the tracking image is included in a page or feed, the SFS plugin uses it to track the page, and returns a user-specified image that’s displayed in place of the tracking URL in the src attribute. Confusing? Check out SFS Open Tracking for more information.

How does Custom tracking work? Custom tracking works by including a tracking image in the first post of your feed. The SFS plugin then tracks every time your entire feed is accessed. Current plans are to add yet another tracking method whereby the tracking image is included in every feed post. This may produce daily stats that are closer to the ones that FeedBurner delivers. Please share any thoughts you may have on this.


Download Simple Statistics for Feeds from the Plugin Directory:

Jeff Starr
About the Author
Jeff Starr = Web Developer. Book Author. Secretly Important.
Digging Into WordPress: Take your WordPress skills to the next level.

77 responses to “WordPress Plugin: Simple Statistics for Feeds”

  1. Very useful!!!
    Thanks for sharing!

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    Paul O'Flaherty 2012/10/25 11:25 am

    Does using a caching plugin like WP Super Cache or W3 Total Cache cause any problems with the default tracking method?

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      Good question. It should work fine with caching plugins as far as I know, but let me know if otherwise.

  3. Hi! Great start. Thank you. You saved me from having to switch to Feedburner!

    Will this work with category-specific feeds? I make the feeds for each of my top 4 categories accessible for my readers. Will readers of those filtered feeds trigger the script? Is there any way to tell which feed they’re reading?

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      Jeff Starr 2012/10/25 9:46 pm

      Glad to hear it! Yes, the default tracking method will record hits for your category feeds, and you can filter/sort the stats on the settings page by referrer, which is the feed URL (for the default tracking method). Note: I’ve recently updated the plugin to version 20121025.

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    Stuart Crawford 2012/10/27 6:11 am

    Pretty smart actually, everything I have is pushed through feedburner, but I’m not a massive fan of it.

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    Dave Clements 2012/10/29 7:08 am

    This is an excellent plugin and I love using it. However, I’m having trouble getting sfs_display_subscriber_count() to display anything other than 0, even though I’ve got over 700 subscribers in the dashboard. The Feedburner badge preview even correctly shows the right number, but not up front using the sfs_display_subscriber_count() function. Any ideas? I’ve tried clearing the cache, but to no avail.

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      I just checked again and it seems to be working for my sites, but I’d be glad to take a look if you would like. Just send infos to me via email. Otherwise it’s just too difficult to try and guess.

  6. Avatar photo

    What about adding parameters to the title links for tracking tools like GA or Piwik?

    • Avatar photo

      Haven’t tried it.. does it work?

      • Avatar photo

        What I meant is:

        Is there, or will there be an possibility to add some parameters to the Title link (from RSS to the Website) to track Campaigns?


      • Avatar photo

        This sounds like a good idea.. which plugin options would be needed to make it great?

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        To support different Systems (like Piwik, Google Analytics and other Stuff), there should be an option to add some Key-Value-Pairs with possible Placeholders like “POSTID” and “POSTTITLE”. Maybe can give you an impression.

  7. The plugin could not be installed because it has caused a fatal error:
    Fatal error: Cannot redeclare truncate() (previously declared in (***/wp-content/plugins/wp-thumbie/wp-thumbie.php:244) in ***/wp-content/plugins/simple-feed-stats/simple-feed-stats.php on line 353
    Seems to be incompatible with the plugin wp-tumbie.

  8. Avatar photo

    I went away from FeedBurner two months ago and since then I’m testing some feed counters. I tried FeedStats, Marco’s Bash ( and now SFS.

    While the first two give results in the region like the former FeedBurner, the numbers of SFS are 3-4 times higher. This is flattering, but doesn’t seem to be correct.

    I use SFS on two blogs and get the same higher results. In both cases the plugin accumulated data at least for over a week. I’m wondering whether the counting does not eliminate certain duplicates.

    Did anyone observe similar results?

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    Luis Miguel Delgado 2012/11/13 5:58 am

    Is a great plugin. Thanks.

    When i installed the plugin and activated, i obtain this:

    Warning: mysql_fetch_row(): supplied argument is not a valid MySQL result resource in /home/luismi/public_html/ on line 527

    With a wordpress 3.4.2.

    Thanks for all.

    • Avatar photo
      Jeff Starr 2012/11/13 4:01 pm

      Thanks Luis, do you know which version of PHP/MySQL is running on the server?

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        Luis Miguel 2012/11/13 4:33 pm

        The server data are:
        Apache: 2.2.23
        PHP: 5.2.17
        MySQL: 5.5.23-55

        Thanks for all.

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        Hi Luis, I think I forgot to convert the resource to a string, will get it fixed in the next version. Thanks for reporting.

  10. Avatar photo

    For some reason I can’t get this to show any stats. I’ve tried every setting because some subscribers come from Feedburner and some the WordPress feed.

    Maybe there is some trick I’m missing?

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      Hmm.. not sure, but it does take time for stats to show.. also the documentation contains further infos.

      • Avatar photo
        Scott Wyden Kivowitz 2012/11/28 10:00 am

        It’s odd – the feed stats tracking links show up in the RSS feed, but still nothing gets tracked.

      • Avatar photo
        Jeff Starr 2012/12/01 3:57 pm

        Not sure what’s happening there, but will be glad to take a look if you would like. Feel free to contact me and we’ll get it sorted.

  11. Avatar photo
    Dave Jackson 2012/11/15 11:44 am

    I’m getting:

    Warning: mysql_fetch_row(): supplied argument is not a valid MySQL result resource in /home/davidja/public_html/wp-content/plugins/simple-feed-stats/simple-feed-stats.php on line 527

    Through line 635

    Any ideas?

  12. Avatar photo
    Syed Balkhi 2012/11/20 3:46 pm

    Jeff what would be your thoughts on showing a way to switch from feedburner without losing any subscribers. Or minimizing the loss of subscribers.

    Would love to hear your thoughts on that.

    • Avatar photo
      Jeff Starr 2012/11/21 1:45 am

      As mentioned it’s difficult to replicate FB tracking because their process/algorithms aren’t available. I’ve read there are some decent paid services that would probably approach the same FB numbers, but what’s the point when it’s just another 3rd party crutch. I think it would be better to let people track their own feeds and own their own data, which is the goal of the SFS plugin.

      Minimizing negative impact is more do-able in that you can begin a feed awareness campaign whereby you “notify” and “remind” your feed subscribers that there will be a new feed URL that they’ll need to grab to stay current, etc. A few weeks or whatever repeating the feed-migration alert should help subscribers stay on board. This is why SFS includes a field for custom feed content :)

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Perishable Press is operated by Jeff Starr, a professional web developer and book author with two decades of experience. Here you will find posts about web development, WordPress, security, and more »
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