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52 posts related to: Wutsearch: Search Engine Launchpad

Important Notice for Email Subscribers

Whoops! I spaced off sending this before July, so figured better late than never :) Hello! As you may have heard, Google/Feedburner is dropping support for their “Subscribe via Email” feature. This free service grabs the latest content from a site’s RSS feed and delivers it via email to a list of subscribers. So whenever a new post is published here at Perishable Press, Feedburner delivers an HTML-formatted copy direct your inbox. The subscribe-via-email service has been available for years […] Continue reading »

Opt Out of Google FLOC for Site Visitors (One Line of Code)

Floc of Sheep

Google has another new thing they are doing, called FLOC (Federated Learning of Cohorts). It’s used to — surprise — track user activity across websites. Opting out ideally is handled by the user, who can customize their browser settings to disable FLOC while surfing around the Web. Beyond configuring your browser to opt-out of FLOC, you can disable it on any website with a single line of code. Continue reading »

Cleaning Up Google Search Results

[ Drawing: Abstract Entity Pursuing Clean Search Results ]

This post is about how I cleaned up an incorrect URL in the Google search results. My business site is basically a one-page portfolio site, located at the URL https://monzillamedia.com/. But in the Google search results, the URL was showing as https://monzilla.biz/, which did not exist. So all potential customers were getting an error page. Fortunately I was able to re-acquire the monzilla.biz domain and redirect all traffic to monzillamedia.com. Continue reading »

Bulletproof Sitemap Redirects via .htaccess

[ Bulletproof Sitemap Redirection ]

Sitemaps have been shown to help search engines and other visitors understand and navigate your website. This tutorial gives you a simple yet powerful .htaccess technique for ensuring that search engines and other visitors can easily find your sitemap files. So even if they are looking for your sitemap in the wrong location, they’ll always be redirected to the actual, existing sitemap for your site. This strategy helps to improve consistency, minimize 404 errors, and save server resources. So it’s […] Continue reading »

WordPress Performance Issue Revisited

[ Google Webmaster Tools: WP-Mix.com ]

Following up on my recent performance report with essentially some conclusive results. Turns out that the reported issue is related more directly to the version of PHP than to the version of WordPress. So in other words, WordPress runs a bit faster on newer versions of PHP. As explained previously, after I upgraded my sites to WordPress 4.4, Googlebot reported slightly longer load times for my pages. The slower loading average was seen across numerous sites, and it looked like […] Continue reading »

What Chrome Predictive URLs Look Like on the Server

Awhile ago, I was confused by repetitive 404 “Not Found” errors in my server logs. The 404 requests look like someone is typing out various words, a few letters at a time. This post shows what these weird 404s look like from the server’s perspective, and then goes on to explain why they happen and why there is no practical way of preventing them. Continue reading »

WordPress Performance Issue?

[ Google Webmaster Tools: WP-Mix.com ]

Just wanted to share a mysterious trend reported for my sites by Google Webmaster Tools, and ask if anyone else is seeing the same pattern. It looks like it’s related to the WordPress 4.4 update, but I’m not 100% sure, so putting the data out there in hopes that others can help shed some light on the issue.. Continue reading »

Example of a Spoofed Search Engine Bot

While solving the recent search engine spoofing mystery, I came across two excellent examples of spoofed search engine bots. This article uses the examples to explain how to identify any questionable bots hitting your site. Continue reading »

Analyzing Weird 404 Search Engine Requests

Lately I’ve been getting a significant number of really weird 404 requests for one of my sites. At first I ignored them. Then upon closer inspection, I realized that the requests were reporting user agents like Googlebot, Bingbot, and other top search engines. So there was cause for concern. You don’t want legitimate search engines tripping over endless 404 requests that are completely unrelated to your site content. That gets into “negative SEO” territory, and should be investigated and resolved […] Continue reading »

List of All User Agents for Top Search Engines

Here is a working list of all user agents for the major, top search engines. I use this information frequently for my plugins such as Blackhole for Bad Bots and BBQ Pro, so I figured it would be useful to post the information online for the benefit of others. Having the user agents for these popular bots all in one place helps to streamline my development process. Each search engine includes references and a regex pattern to match all known […] Continue reading »

Add Google+ Share Button to Any Site

[ Google+ Share Button

g+ Share button Word on the streets is that the new Google+ Share button is the best way yet to benefit from Google’s myriad social-media services and all-important search-engine. And Google makes it SO easy to add the new Share button to your website. This article explains what it is, where it fits in with all the other social-Google stuff, and of course how to add the g+ Share button to any site. Continue reading »

Multiple Sitemaps

[ Screenshot: Settings for Google XML Sitemaps ]

Yes you can have multiple sitemaps for your site. Create the sitemaps you need, and then specify them in your robots.txt file. For example, here are the robots.txt directives for the two sitemaps used here at Perishable Press: Continue reading »

Hacked by Google?

[ WP Cron HTTP Auth ]

The setup: I recently launched a new plugin that included a Demo page. To keep things flexible, I set up the Demo as a page on my experimental “Labs” WordPress installation, which is entirely nofollow, noindex and noarchive, meaning that Google can’t legitimately see what’s there. Continue reading »

Clean Up Malicious Links with HTAccess

[ Screenshot: Google Search Results ]

I recently spent some time analyzing Perishable Press pages as they appear in the search results for Google, Bing, et al. Google Webmaster Tools provides a wealth of information about crawl errors, as well as the URLs of any pages that link to missing content. Combined with your site’s access/error logs, you have everything needed to track down 404 errors and clean up your listings in the search engine results. Continue reading »

Better Robots.txt Rules for WordPress

[ Better Robots.txt Rules for WP ]

Cleaning up my files during the recent redesign, I realized that several years had somehow passed since the last time I even looked at the site’s robots.txt file. I guess that’s a good thing, but with all of the changes to site structure and content, it was time again for a delightful romp through robots.txt. This post summarizes my research and gives you a near-perfect robots file, so you can copy/paste completely “as-is”, or use a template to give you […] Continue reading »

Simple IP-Detection Bad for SEO

In general, Perishable Press enjoys generous ranking in Google’s search-engine results. The site’s many pages bring in lots of traffic for some great keywords, and a direct search for “Perishable Press” returns the first spot, with eight featured site links even. And recently, after switching servers, traffic increased even further. Things were going well, and it seemed like the perfect opportunity to finally renovate and redesign the site. So I dive in.. And then approximately 24-48 hours after beginning work […] Continue reading »

Welcome
Perishable Press is operated by Jeff Starr, a professional web developer and book author with two decades of experience. Here you will find posts about web development, WordPress, security, and more »
GA Pro: Add Google Analytics to WordPress like a pro.
Thoughts
Making great strides on my new book. Planned release in December :)
To organize my life, I keep it simple. online: plain text files, offline: sticky notes.
Official list of Googlebot IP addresses.
Lot of 1s in today’s date 20211111.
Working on a new book :)
I enjoy listening to original Star Trek and NG episodes while working online. After a while it feels like I’m working on the ship as part of the crew, going on adventures.
New version (2.6) of my shapeSpace starter theme now available! Always free & open source for everyone :)
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