In his excellent book, Search Engine Optimization for Dummies, Peter Kent explains that many search engines actually get their search results from one (or more) of the larger search engines, such as Google or The Open Directory Project. Therefore, the author concludes that it may not be necessary to spend endless hours registering with thousands of the smaller search sites. Rather, the author provides a brief list of absolutely essential search sites with which it is highly recommended to register. […] Continue reading »
Optimizing your website for the search engines involves many important aspects including keyword development, search engine registration, and SEO logging. This Perishable Press tutorial scopes yet another critical weapon in the SEO wars: establishing and evolving an effective link campaign. We will begin our article by focusing on incoming and outgoing link strategies, proceed with a few tips for internal links, and then conclude with some ideas for getting links. Continue reading »
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As you may have noticed, Perishable Press recently added automatic language translation to each of our articles. The free, automatic translations are available as a series of image links (via corresponding country flag icons) next to each article’s individual post view. We have found that providing this free service is important as many of our visitors come from countries other than the United States, and therefore may be unable to read our articles as presented in the English language. Continue reading »
Need to load a WordPress page conditionally? For example, perhaps you need a “special” page to appear for search results? Yes? This simple PHP/JavaScript solution may be just what the doctor ordered! Continue reading »
Here is a collection of notes about WordPress search functionality. Note that this post was written a long time ago, so test/verify any code before implementing on a live, production site. Continue reading »
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Earlier this year, we decided to implement the much-hyped, visitor-tracking and website optimization tool called Google Analytics. Google’s free data analytics service offers enterprise-level statistics capabilities and provides “high-end web analytics” and works with or without Google AdWords. Sounds great, however the service currently is available through invitation or “approved” signup. Skeptical that we would ever hear anything, we decided to submit a request anyway. Continue reading »
About the Robots Exclusion Standard: The robots exclusion standard or robots.txt protocol is a convention to prevent cooperating web spiders and other web robots from accessing all or part of a website. The information specifying the parts that should not be accessed is specified in a file called robots.txt in the top-level directory of the website. Notes on the robots.txt Rules: Rules of specificity apply, not inheritance. Always include a blank line between rules. Note also that not all robots […] Continue reading »
Perishable Press is operated by Jeff Starr, a professional web developer and book author with two decades of experience.
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