When I first began Perishable Press, I intended the site to focus primarily on the creative side of web and graphic design. However, I also wanted to share equally my ideas and experiences involving music, video, and other multimedia avenues of creative expression. Further, because I enjoy writing, and find myself frequently focusing on art, inspiration, and artistic expression, the initial plan encompassed a perpetual exploration and presentation of these topics here at Perishable Press.
Two years later, the original vision continues to change. Perishable Press has evolved into a site that focuses almost exclusively on technical aspects of web design. Although readers may occasionally experience a few digressions into graphic design, photography, and creative expression, these topics no longer represent the primary purpose of the site. Currently, visitors to the site will notice a plethora of content aimed at helping designers, developers, and bloggers excel on the Internet. Over the course of fifteen redesigns, the look and feel of Perishable Press has managed almost completely to evolve synchronously with the content. Almost..
Today, almost every aspect of the site conveys a sense of overall cohesiveness that revolves around its primary focus: digital design and dialogue. Oddly enough, the only aspect of the site that doesn’t gel with our centralized theme is the tagline. Leftover from the site’s initial conception is the now-misleading slogan, “Exploring creativity, inspiration, and artistic expression.” Somehow, this long-standing tagline has managed to hang on, increasingly misrepresenting the site and most likely confusing visitors as to the site’s true focus.
To be fair, I did recognize the growing disparity between content and tagline many months ago while redesigning with the minimalist theme. At that time, I decided to implement a tagline that I felt more accurately conveyed the overarching thrust of the site: “Digital Design & Dialogue.” This catchphrase, I felt, communicated the emerging direction of the site while providing enough flexibility to encompass the occasional forays into peripheral regions of expression. I used the new tagline for several months before thoughtlessly subjugating it to a distant region of the site.
Needless to say, now that the site is refining its purpose and sharpening its focus, I feel it is finally time to update the old tagline with a more precise and relevant replacement. As the site matures and continues to grow, it is important to define its mission statement in the clearest, most accurate way possible. Thus, within the next day or so, the official tagline for Perishable Press will be upgraded to the new-and-improved slogan:
Perishable Press: Digital Design & Dialogue ~