Taking Advantage of the X-Robots Tag
Controlling the spidering, indexing and caching of your (X)HTML-based web pages is possible with meta robots directives such as these: <meta name="googlebot" content="index,archive,follow,noodp"/> <meta name="robots" content="all,index,follow"/> <meta name="msnbot" content="all,index,follow"/> I use these directives here at Perishable Press and they continue to serve me well for controlling how the “big bots”1 crawl and represent my (X)HTML-based content in search results. For other, non-(X)HTML types of content, however, using meta robots directives to control indexing and caching is not an option. An […] Continue reading »
Error-Free Feed-Validation Links for Feedburner-Redirected Feeds
Just a quick tip on how to create error-free links to feed validation services for feeds that are redirected through Feedburner. For example, let’s say our site’s main feed is originally located at: Continue reading »
Important Note for Your Custom Error Pages
Just a note to web designers and code-savvy bloggers: make sure your custom error pages are big enough for the ever-amazing <cough> Internet Explorer browser. If your custom error pages are too small, IE will take the liberty of serving its own proprietary web page, replete with corporate linkage and poor grammar. How big, baby? Well, that’s a good question. In order for users of Internet Explorer to enjoy your carefully crafted custom error pages, they need to exceed 512 […] Continue reading »
Repenting of My Nofollow Sins
Hello, my name is Jeff and I am nofollow addict. When I first began Perishable Press two years ago, in August of 2005, WordPress quickly became my blogging platform of choice. Everything about WordPress was great, so I had no trouble overlooking a few seemingly insignificant quirks, such as the nofollow attributes that are automatically applied to all comment links. In fact, at first, I really had no idea what they were or how they affected my site. Eventually, as […] Continue reading »
Stop WordPress from Leaking PageRank to Admin Pages
During the most recent Perishable Press redesign, I noticed that several of my WordPress admin pages had been assigned significant levels of PageRank. Not good. After some investigation, I realized that my ancient robots.txt rules were insufficient in preventing Google from indexing various WordPress admin pages. Specifically, the following pages have been indexed and subsequently assigned PageRank: Continue reading »
Seven Ways to Beef Up Your Best Pages for the Next Google PR Update
Time is running out! Soon, it will be time for the next Google PageRank (PR) update. While it is difficult to predict how your site will perform overall, it seems likely that your highest ranking pages will continue to rank well. The idea behind this article is to improve your site’s overall pagerank by totally beefing up your most popular pages. Of course, every page on your site is important. Ideally, you would want to employ these techniques to every […] Continue reading »
SEO 101: Best Practices
After studying Peter Kent’s excellent book, Search Engine Optimization for Dummies, several key methods emerged for optimizing websites for the search engines. Although the book is written for people who are new to the world of search engine optimization (SEO), many of the principles presented throughout the book remain important, fundamental practices even for the most advanced SEO-wizards. This article divulges these very useful SEO practices and organizes them into manageable chunks. Continue reading »
Harvesting cPanel Raw Access Logs
For those of you using cPanel as the control panel for our websites, a wealth of information is readily available via cPanel ‘Raw Access Logs’. The cPanel log files perpetually are updated with data. Each logged visit includes information about the user agent, IP address, HTTP response, request URI, request size, and a whole lot more. To help you make use of this potentially valuable information, here is a quick tutorial on accessing and interpreting your cPanel raw access logs. […] Continue reading »
Search Engine Registration Notes
In his excellent book, Search Engine Optimization for Dummies, Peter Kent explains that many search engines actually get their search results from one (or more) of the larger search engines, such as Google or The Open Directory Project. Therefore, the author concludes that it may not be necessary to spend endless hours registering with thousands of the smaller search sites. Rather, the author provides a brief list of absolutely essential search sites with which it is highly recommended to register. […] Continue reading »
SEO 101: Establishing and Evolving an Effective Link Strategy
Optimizing your website for the search engines involves many important aspects including keyword development, search engine registration, and SEO logging. This Perishable Press tutorial scopes yet another critical weapon in the SEO wars: establishing and evolving an effective link campaign. We will begin our article by focusing on incoming and outgoing link strategies, proceed with a few tips for internal links, and then conclude with some ideas for getting links. Continue reading »
Perishable Press is operated by Jeff Starr, a professional web developer and book author with two decades of experience.
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