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Search Engine Registration Notes

In his excellent book, Search Engine Optimization for Dummies, Peter Kent explains that many search engines actually get their search results from one (or more) of the larger search engines, such as Google or The Open Directory Project. Therefore, the author concludes that it may not be necessary to spend endless hours registering with thousands of the smaller search sites. Rather, the author provides a brief list of absolutely essential search sites with which it is highly recommended to register. Further, by registering with the following sites, your site will be listed in a significant majority of all search engines. Read more »

SEO 101: Establishing and Evolving an Effective Link Strategy

Optimizing your website for the search engines involves many important aspects including keyword development, search engine registration, and SEO logging. This Perishable Press tutorial scopes yet another critical weapon in the SEO wars: establishing and evolving an effective link campaign. We will begin our article by focusing on incoming and outgoing link strategies, proceed with a few tips for internal links, and then conclude with some ideas for getting links. Read more »

Riding the Wave

Compared to some of the big players out there on the internet, we here at Perishable Press run a relatively small website. We began this project in September of 2005 with nothing but a domain name and a pocketful of inspiration. During the first several months of development, our traffic statistics looked something like: one unique visitor and 10,000 hits (i.e., nobody but us). And then, suddenly and unexpectedly, everything changed.. Read more »

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