Tag Archive

Dealing with Google’s New Nofollow Policy

Note: This article was originally posted at a domain that’s unfortunately turned to the dark side.. so the post itself is no longer available in its original location, so it’s been reposted here for reference purposes.</note> Anyone plugged into the Web these days has heard about how Google has supposedly changed the way it deals with nofollow attributes. According to a number of speculative reports, Google will no longer apply unused nofollow PageRank to other links on the page. So, let’s say that you have some sites that have been PageRank “sculpted” by way of strategically applied nofollow tags. For […] Read more »

SEO Experiment: Let Google Sort it Out

One way to prevent Google from crawling certain pages is to use <meta /> elements in the <head></head> section of your web documents. For example, if I want to prevent Google from indexing and archiving a certain page, I would add the following code to the head of my document: <meta name=”googlebot” content=”noindex,noarchive” /> I’m no SEO guru, but it is my general understanding that it is possible to manipulate the flow of page rank throughout a site through strategic implementation of <meta /> directives. Read more »

FeedBurner Subscriber Count Problems

I checked my Feedburner subscriber count on April 2nd and was surprised to see that the number of RSS subscribers had dropped from around 1800 to around 1100. The next day, my subscriber count decreased again, this time to around 700. Today, my Feedburner statistics increased slightly to around 1000 subscribers. So, in the course of three days I lost around 40% of my loyal readers, according to Google Feedburner. Will I get these subscribers back? Will my Google subscriber count return to normal? Why did my Feedburner count drop in the first place? Let’s explore the issue and try […] Read more »

PHP and JavaScript Fallbacks for Your Public Feedburner Count

With the recent Feedburner service outage, many sites across the Web experienced severe drops in their Feedburner subscriber counts. Apparently, Google is requiring all Feedburner accounts to be transferred over to Google by the end of February. In the midst of this mass migration, chaotic subscriber data has been reported to include everything from dramatic count drops and fluctuating reach statistics to zero-count values and dreaded “N/A” subscriber-count errors. Obviously, displaying erroneous subscriber-count data on your site is not a good thing. Fortunately, there are several ways to ensure that this doesn’t happen. Over at CSS Newbie, author Rob Glazebrook […] Read more »

Valid, SEO-Friendly Post Translation Links

Ever wanted to provide automatic language translations of your web pages without installing another plugin? Here is a valid, SEO-friendly technique that takes advantage of Google’s free translation service. All you need is a PHP-enabled server and you’re good to go. Just copy and paste the following code into the desired location in your page template and enjoy the results. Once in place, this code will produce translation links for eight common languages for every page on your site. Grab, gulp and go: Read more »

Custom OpenSearch Functionality for Your Website

I recently added OpenSearch functionality to Perishable Press. Now, OpenSearch-enabled browsers such as Firefox and IE 7 alert users with the option to customize their browser’s built-in search feature with an exclusive OpenSearch-powered search option for Perishable Press. The autodiscovery feature of supportive browsers detects the custom search protocol and enables users to easily add it to their collection of readily available site-specific search options. Now, users may search the entire Perishable Press domain with the click of a button. And you can do it too! Adding customized OpenSearch-powered search functionality to your own site is a great way to […] Read more »

Save Bandwidth by Serving jQuery, MooTools, Prototype via Google’s AJAX Libraries API

A great way to save bandwidth is to take advantage of Google’s AJAX Libraries API to serve your favorite open-source JavaScript libraries. Here is how Google explains it in their official documentation: The AJAX Libraries API is a content distribution network and loading architecture for the most popular open source JavaScript libraries. By using the google.load() method, your application has high speed, globally available access to a growing list of the most popular JavaScript open source libraries. Read more »

CSS Implementations of the Rich and Famous

A great way to improve your CSS skills is to check out the stylesheets used by other websites. Digging behind the scenes and exploring some applied CSS provides new ideas and insights about everything from specificity and formatting to hacks and shortcuts. Learning CSS by reading about ideal cases and theoretical applications is certainly important, but actually seeing how the language is applied in “real-world” scenarios provides first-hand knowledge and insight. While there are millions of standards-based, CSS-designed websites to explore, studying a few of the Web’s elite players and CSS experts helps to put things into perspective by providing […] Read more »

Flashforward: Exclusive Interview with Aaron Wall

Aaron Wall on SEO, the future of the Web, Google dominance, and life as a professional taste tester As someone who keeps a close eye on the mystical world of Search Engine Optimization, one of my favorite sources of information is SEO-guru Aaron Wall. Aaron is the author of the immensely popular, where he shares his knowledge, ideas, and opinions on a wide range of SEO-related topics. I have always admired the direct, informative way in which Aaron presents his content, which itself is always insightful and intriguing. Having read much of Aaron’s thoughts on SEO and marketing, I […] Read more »

A Social Networking Nightmare

Picture it. You have just prepared some recent snapshots of your buddies from a gathering over the weekend. Special care was taken to choose the images, and resize the images appropriately. As you sign in to your favorite social networking site to upload these images, you realize your credentials are invalid. You type in permutations of your user-name and password, check the “Caps” Key, but find that you are still not allowed access to your account. Your account could be have been hacked, removed, or just made unavailable. The site that you swore would hold and keep your memories, thoughts, […] Read more »

Does Google Hate Web Standards?

Consider the Google home page — arguably the most popular, highly visited web page in the entire world. Such a simple page, right? You would think that such a simple design would fully embrace Web Standards. I mean, think about it for a moment.. How would you or I throw down a few lists, a search field, and a logo image? Something like this, maybe: Read more »

Perishable News: Site Upgrades, Upcoming Interview, and PageRank Update

Ever since writing that last review article, I have been feeling the need to cut loose, relax, and blog about something a little more “down-to-earth,” like recent things that have been happening around here. If you are new to Perishable Press, rest assured that I try to keep these “site/personal news” update posts down to a minimum. Whenever possible, I save up a bunch of interesting off-topic things that I want to talk about, and then cram them all together into a multipurpose article like this one. I have found that consolidating and summarizing multiple news items into one post […] Read more »

Optimizing Google Analytics Performance

It has occurred to me lately that I no longer use Google Analytics for Perishable Press. Instead, I find myself keeping an eye on things using Mint almost exclusively. So, the question now is: do I continue serving the GA JavaScript to keep the profile active just in case I ever need the additional stats? I mean, Mint already does a great job at recording all of information I could ever need, so I no longer see the use for Google Analytics. I do wonder, however, if Google ranks GA-enabled sites a bit higher than non-GA sites. Hmmm.. it seems […] Read more »

How to Verify the Four Major Search Engines

Keeping track of your access and error logs is a critical component of any serious security strategy. Many times, you will see a recorded entry that looks legitimate, such that it may easily be dismissed as genuine Google fare, only to discover upon closer investigation a fraudulent agent. There are many such cloaked or disguised agents crawling around these days, mimicking various search engines to hide beneath the radar. Thus, it is a good idea to implement a procedure for scanning and checking select agents for authenticity. In general, the verification process involves a “forward/reverse” DNS lookup, which is then […] Read more »

Stop WordPress from Leaking PageRank to Admin Pages

During the most recent Perishable Press redesign, I noticed that several of my WordPress admin pages had been assigned significant levels of PageRank. Not good. After some investigation, I realized that my ancient robots.txt rules were insufficient in preventing Google from indexing various WordPress admin pages. Specifically, the following pages have been indexed and subsequently assigned PageRank: WP Admin Login Page WP Lost Password Page WP Registration Page WP Admin Dashboard Needless to say, it is important to stop WordPress from leaking PageRank to admin pages. Instead of wasting our hard-earned link-equity on non-ranking pages, let’s redirect it to more […] Read more »

Seven Ways to Beef Up Your Best Pages for the Next Google PR Update

Time is running out! Soon, it will be time for the next Google PageRank (PR) update. While it is difficult to predict how your site will perform overall, it seems likely that your highest ranking pages will continue to rank well. The idea behind this article is to improve your site’s overall pagerank by totally beefing up your most popular pages. Of course, every page on your site is important. Ideally, you would want to employ these techniques to every article on your site. But time is short, and Google is coming soon! The next PageRank update is slated for […] Read more »

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