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Getting Serious with a New Design

New design in effect at Perishable Press. It’s sort of a hybrid between some of the things I like about the Quintessential theme and some of the best parts of the subsequent Requiem theme. So this new theme is named Serious because it represents a renewed commitment to design, blogging, and everything I love about working on the Web. While I have everything fresh in my mind, here are some of the highlights of the latest incarnation of Perishable Press..

Focus on content

This is the primary motivation for this new design. My previous Quintessential theme was a colorful, psychedelic, post-modern crowd pleaser, but it was also entirely design-centric. It said screamed “look at me,” which was fun and all, but it’s time to get serious, so to speak. With this new design, the focus remains on the content, with every aspect of typography, composition, and imagery working to unify and emphasize the high-quality content that I strive to create. As they say:

Good design doesn’t say “look at me,” it says “look at this.”

Sidebar or super-footer?

Why not both. I absolutely love single-column designs, but there is a certain practicality to having key information available right there next to the article. My Quintessential theme had hundreds of links tucked into the scrolling sidebar panels, and the following Requiem theme went in the opposite direction with only a footer menu and no sidebar at all. With Serious, I wanted to combine the best of both worlds and went with a sidebar for on-site stuff and super-footer for the social-media, friends, and projects stuff.


I gave this one a lot of thought. This is the fourth year of Perishable Press and the 19th redesign, and I have never put any advertisements on the site. I think there are pros and cons of doing so. The obvious benefit is the extra income, but the downside is being stuck with a bunch of uncontrollable material appearing on your site. The money is tempting, but for the time being I have decided to retain my commercial-free integrity.

New Logo

Perhaps the most significant change is the new logo. I tried like the dickens to get that old Rez-font sun logo to fit the bill, but it just wouldn’t gel. After some experimentation, I decided to roll with the triple dropped “e”s and half of the original sun icon. Way back in the days of pen-&-ink drawings and percolated bong hits, the “Perishable” logo was frequently deployed with either dropped letter “e”s, backwards “e”s, or both. Seeing that classic format here on the site is a good reminder.

Nice ‘n clean

One thing that I really wanted to do with this new design is clean things up and stay focused on what’s truly important. Rather than trying to link to everything from the sidebar and footer, I consolidated conceptually related information into second-level pages and just linked to them instead. A good example of this is the site Dungeon, where I give props to friends and software, share my accomplishments, reveal site statistics, and so on. Having all of this stuff on a single page eliminates clutter from the sidebar and footer. There’s just too much content on a site this size to connect it all at the top-level of the hierarchy. I think this new theme makes great strides toward a more streamlined organization.

Color palette

With its white-text on dark-background, the previously active theme (Quintessential) fried a lot of retinas. There is a way to do light on dark, but it’s a delicate balance of hue and contrast. Even just a few shades off and it’s gonna get painful — tracers, ghost text, and bleeding eyeballs in general. After much calculation and testing, I think I conjured up a color palette that’s much easier on the eyes. Using off-white text against rich tones of brown softens the edge without sacrificing contrast. So the readability is improved, and by sticking with only a handful of colors, the design conveys a sense of unification and harmony.

Custom fonts

The typography connoisseur will immediately recognize the use of Museo for headings and Monaco for <pre> and inline code snippets. This is accomplished by the increasingly supported @font-face CSS selector, which makes it possible to display custom fonts directly through the stylesheet. No JavaScript required, but support is either hit or miss as newer versions of popular browsers continue to embrace the functionality. Personally, I think the Museo font looks great. It’s been used on a number of other highly popular sites (including CSS-Tricks), and I predict that it will catch on like wildfire and become the next big font trend.

Uniform link styles

I think it is important that hyperlinks look like actual links. They should be easy to recognize as links, look uniform in appearance, and exhibit the same behavior. As obvious and simple as this sounds, I always find it challenging to accomplish in my designs. Many of my older themes fail in this regard, but the minimalist Requiem theme goes above and beyond with uniform links that are actually blue. The new Serious theme doesn’t go quite that far, but a simple look around shows that the links are definitely uniform.

Other bells & whistles

Instead of going on and on, I’ll try to summarize some of the cool bells & whistles:

  • Lots of progressively enhanced visual effects for the header, sidebar, links, code et al
  • Super-cool <pre> code areas. Following my own advice, I pimped out the pre code with auto-expanding boxes, hover effects, and better IE support.
  • Collapsible Twitter updates with cookies to remember user preference
  • Imported latest images from my graphix archive, Perishable.biz
  • Drop caps (in most browsers) on the first paragraph of each article
  • Fancy tooltips courtesy of the awesome qTip jQuery plugin
  • Toggling informational panels to keep everything nice and tidy
  • CSS-based graphical indication for external links
  • Auto-clear/restore input fields to make it all sweet

Plus all sorts of other stuff that I probably shouldn’t have bothered with, but it is so much fun playing with CSS and jQuery that I just couldn’t resist ;)


Of course, all of this fancy-pants design stuff would be pointless if site performance prevents people from participating. To optimize performance for the Serious theme, I tried to do as much client-side and server-side optimization as possible, including everything from image sprites and minified code to content compression and expires headers. You can check the results for yourself using YSlow or similar.

Cross-browser consistency and validation

The most painful part of any decent web design is getting them to look good in as many browsers as possible. To accomplish this, I relied heavily on multiple computers, Adobe Browsershots (which didn’t work that great), and the always helpful Chris Coyier. Overall, I think most of the bugs have been ironed out, but definitely let me know if you see something that looks off, broken or whatever.

As for validation, well I really haven’t bothered with it so far. After the theme is active for awhile, I might check a few pages, but honestly I stopped caring about validation once I realized that I don’t really need it. Not to sound boastful, but when you can code a site like this with Notepad, you don’t need the W3C to hold your hand along the way. Sure validation is great for double-checking your code, but if everything is doing what you want, there is no need to waste too much time trying to ensure strict obedience to every obscure rule in the book.

Feedback appreciated

Let me know what you think of the design and please contact me or leave a comment if you spot anything that looks out of place. Thanks! :)

About the Author
Jeff Starr = Creative thinker. Passionate about free and open Web.
Banhammer: Protect your WordPress site against threats.

54 responses to “Getting Serious with a New Design”

  1. Eddie Giese 2009/11/30 11:53 am

    Looks awesome, Jeff! I like how the color scheme is based on your sun logo. One thing I noticed in your CSS is the use of text-shadow for the headings and some other items. This doesn’t show up in FF3.5, but i know -moz-text-shadow does. Have you given any thought to including that in your stylesheet? Thanks for all your advice on Perishable Press, it has helped me solve countless problems!

  2. Eddie Giese 2009/11/30 11:56 am

    Disregard what I said about the text-shadow property. I see what you’re doing now! Sorry!

  3. Matthew Simmons 2009/11/30 12:07 pm

    I really like this redesign. Lot of good work went into it.

    Thanks for all of the good info you’ve been giving out.=D

  4. Alex Denning 2009/11/30 11:24 am

    Great stuff Jeff! The contrast between text and background is close to perfect as it can be :) Really impressive.

    (and thanks for this ;) )

  5. Thanks Alex! Glad to hear the contrast is looking good. I know that was a primary goal for this design.

    Absolutely my pleasure on the link — you’re one of the good guys :)

  6. I think the design is very nice, but I don’t like reading on a dark background. It makes my vision all weird :)

  7. Alex Denning 2009/11/30 11:53 am

    you’re one of the good guys

    Can I quote you on that? In all seriousness though fantastic design; great work.

  8. FreewareMatter 2009/11/30 12:01 pm

    I prefer this theme than previous. The typography is good (but the font size is small, and it makes me hard to read). And the color shame is cool :)

  9. @Eddie Giese: Thanks! That is an awesome tip – something that will definitely help. As you noticed, I am using the text-shadow property to keep text looking thin in Safari and similar, and with the -moz-text-shadow selector I can now see if it will help in Firefox. Thanks for the tip :)

    @FreewareMatter: Glad you like it! The color scheme goes very well with your gravatar ;) Thanks for the input on font size. That is also very important for good readability, but I really like the way 11px Verdana looks on the screen. May I ask what size monitor you are using?

  10. Thanks Matthew! Glad to hear you like the design =)

  11. Jeff Starr 2009/11/30 1:46 pm

    @paul: I can appreciate that completely. The previous theme would really fry my eyes out. I think this one is much easier to read, but just in case it’s not, I do provide 22 alternate themes to choose from. This link is also available in the sidebar or footer of most of the other themes (and this one). For a clean, dark-text-on-white-background theme that is super-easy on the eyes, check out the recent Requiem theme. It’s still one of my favorites! :)

  12. Luc Latulippe 2009/11/30 2:07 pm

    Looks great! Caught me off guard because I was on the site while you uploaded it, so when I clicked to the next page, suddenly everything looked different!

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Perishable Press is operated by Jeff Starr, a professional web developer and book author with two decades of experience. Here you will find posts about web development, WordPress, security, and more »
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