Stop WordPress from Leaking PageRank to Admin Pages
During the most recent Perishable Press redesign, I noticed that several of my WordPress admin pages had been assigned significant levels of PageRank. Not good. After some investigation, I realized that my ancient robots.txt rules were insufficient in preventing Google from indexing various WordPress admin pages. Specifically, the following pages have been indexed and subsequently assigned PageRank: Continue reading »
Seven Ways to Beef Up Your Best Pages for the Next Google PR Update
Time is running out! Soon, it will be time for the next Google PageRank (PR) update. While it is difficult to predict how your site will perform overall, it seems likely that your highest ranking pages will continue to rank well. The idea behind this article is to improve your site’s overall pagerank by totally beefing up your most popular pages. Of course, every page on your site is important. Ideally, you would want to employ these techniques to every […] Continue reading »
SEO 101: Best Practices
After studying Peter Kent’s excellent book, Search Engine Optimization for Dummies, several key methods emerged for optimizing websites for the search engines. Although the book is written for people who are new to the world of search engine optimization (SEO), many of the principles presented throughout the book remain important, fundamental practices even for the most advanced SEO-wizards. This article divulges these very useful SEO practices and organizes them into manageable chunks. Continue reading »
Harvesting cPanel Raw Access Logs
For those of you using cPanel as the control panel for our websites, a wealth of information is readily available via cPanel ‘Raw Access Logs’. The cPanel log files perpetually are updated with data. Each logged visit includes information about the user agent, IP address, HTTP response, request URI, request size, and a whole lot more. To help you make use of this potentially valuable information, here is a quick tutorial on accessing and interpreting your cPanel raw access logs. […] Continue reading »
Search Engine Registration Notes
In his excellent book, Search Engine Optimization for Dummies, Peter Kent explains that many search engines actually get their search results from one (or more) of the larger search engines, such as Google or The Open Directory Project. Therefore, the author concludes that it may not be necessary to spend endless hours registering with thousands of the smaller search sites. Rather, the author provides a brief list of absolutely essential search sites with which it is highly recommended to register. […] Continue reading »
SEO 101: Establishing and Evolving an Effective Link Strategy
Optimizing your website for the search engines involves many important aspects including keyword development, search engine registration, and SEO logging. This Perishable Press tutorial scopes yet another critical weapon in the SEO wars: establishing and evolving an effective link campaign. We will begin our article by focusing on incoming and outgoing link strategies, proceed with a few tips for internal links, and then conclude with some ideas for getting links. Continue reading »
Essential Mint Extensions
As many statistics freaks already know, Mint is an excellent way to keep a close eye on your site’s visitors, referrers, most requested resources, and much more. Even better, Mint’s functionality is easily enhanced via a growing collection of free extensions referred to as “Peppers”. Peppers provide Mint functionality for a wide range of statistical operations, including everything from geographical IP information to nice, graphical summaries of collected data. Continue reading »
Stop Bitacle from Stealing Content
If you have yet to encounter the content-scraping site, bitacle.org, consider yourself lucky. The scum-sucking worm-holes at bitacle.org are well-known for literally, blatantly, and piggishly stealing blog content and using it for financial gains through advertising. While I am not here to discuss the legal, philosophical, or technical ramifications of illegal bitacle behavior, I am here to provide a few critical tools that will help stop bitacle from stealing your content. Continue reading »
W3C Validation Services
Here are the validation services currently provided by the W3C, as listed at W3C Quality Tips for Webmasters. Continue reading »
Perishable Press Search Engine Optimization Library
Welcome to Perishable Press! This article covers a plethora of search-engine optimization resources. For more excellent SEO information, check out the Optimization archive. If you like what you see, I encourage you to subscribe to Perishable Press for a periodic dose of online enlightenment ;) Continue reading »
Roll Your Own SEO Log
Search engine optimization (SEO) is the business of every serious webmaster. The process of optimizing a website for the search engines involves much more than properly constructed document headers and anchor tags. Websites are like trees: their roots are the growing collection of content presented through the branching universe of the World Wide Web. Or something. The point is that optimizing a website requires nurturing the site itself while also ensuring proper exposure to the requisite elements of the internet. Continue reading »
SEO 101: Keyword Development and Deployment
Keywords play a vital role in search engine optimization (SEO), and — if used properly — have the potential to increase the flow of traffic to your site. It is beneficial to maintain an active list of keywords for each of your websites. Each list should be a continually evolving set of important, relevant keywords. The idea here is to develop a consistent practice of actively seeking better keywords, thereby producing your very own customized keyword library. Continue reading »
Robots Notes Plus
About the Robots Exclusion Standard: The robots exclusion standard or robots.txt protocol is a convention to prevent cooperating web spiders and other web robots from accessing all or part of a website. The information specifying the parts that should not be accessed is specified in a file called robots.txt in the top-level directory of the website. Notes on the robots.txt Rules: Rules of specificity apply, not inheritance. Always include a blank line between rules. Note also that not all robots […] Continue reading »