In previous posts, I’ve explained how to verify identity of search engines and other bots, by looking up the host name and then doing a reverse lookup to cross-check the IP address. This is often referred to as a forward-reverse lookup, or something to that effect. The point is, there are plenty of free online tools available for performing forward-reverse IP/host lookups. And online tools are great, but it’s also possible to do forward/reverse lookups directly via the command line, […] Continue reading »
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