g+ Share button Word on the streets is that the new Google+ Share button is the best way yet to benefit from Google’s myriad social-media services and all-important search-engine. And Google makes it SO easy to add the new Share button to your website. This article explains what it is, where it fits in with all the other social-Google stuff, and of course how to add the g+ Share button to any site. • Read more »
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Multiple Sitemaps
Yes you can have multiple sitemaps for your site. Create the sitemaps you need, and then specify them in your robots.txt file. For example, here are the robots.txt directives for the two sitemaps used here at Perishable Press: • Read more »
Hacked by Google
The setup: I recently launched a new plugin that included a Demo page. To keep things flexible, I set up the Demo as a page on my experimental “Labs” WordPress installation, which is entirely nofollow, noindex and noarchive, meaning that Google can’t legitimately see what’s there. The story: So I launch my plugin and the traffic starts rolling in and some of it goes to the Demo page, as planned. Everything was going fine for a number [...] • Read more »
Clean Up Malicious Links with HTAccess
I recently spent some time analyzing Perishable Press pages as they appear in the search results for Google, Bing, et al. Google Webmaster Tools provides a wealth of information about crawl errors, as well as the URLs of any pages that link to missing content. Combined with your site’s access/error logs, you have everything needed to track down 404 errors and clean up your listings in the search engine results. • Read more »
Better Robots.txt Rules for WordPress
Cleaning up my files during the recent redesign, I realized that several years had somehow passed since the last time I even looked at the site’s robots.txt file. I guess that’s a good thing, but with all of the changes to site structure and content, it was time again for a delightful romp through robots.txt. • Read more »
Yoast WP SEO vs All in One SEO
While setting things up here at the new site (new WP install), I’m trying to keep the custom functions and plugins down to a minimum. Seriously, if I don’t absolutely need it – if there is just no other way to do something – then no, I’m not going to install it. So far, I am using only the following plugins for the new WP install: Akismet WP-phpMyAdmin All in One SEO Pack My theory is that [...] • Read more »
Simple IP-Detection Bad for SEO
In general, Perishable Press enjoys generous ranking in Google’s search-engine results. The site’s many pages bring in lots of traffic for some great keywords, and a direct search for “Perishable Press” returns the first spot, with eight featured site links even. And recently, after switching servers, traffic increased even further. Things were going well, and it seemed like the perfect opportunity to finally renovate and redesign the site. So I dive in.. And then approximately 24-48 hours [...] • Read more »
Fixing WordPress Infinite Duplicate Content Issue
Jeff Morris recently demonstrated a potential issue with the way WordPress handles multipaged posts and comments. The issue involves WordPress’ inability to discern between multipaged posts and comments that actually exist and those that do not. By redirecting requests for nonexistent numbered pages to the original post, WordPress creates an infinite amount of duplicate content for your site. In this article, we explain the issue, discuss the implications, and provide an easy, working solution. Understanding the “infinite [...] • Read more »
Tell Google to Not Index Certain Parts of Your Page
There are several ways to instruct Google to stay away from various pages in your site: Robots.txt directives Nofollow attributes on links Meta noindex/nofollow directives X-Robots noindex/nofollow directives ..and so on. These directives all function in different ways, but they all serve the same basic purpose: control how Google crawls the various pages on your site. For example, you can use meta noindex to instruct Google not to index your sitemap, RSS feed, or any other page [...] • Read more »
Dynamic Link Insertion via Unobtrusive External JavaScript
In my recent guest post at The Nexus, I discuss Google’s new nofollow policy and suggest several ways to deal with it. In that article, I explain how Google allegedly has changed the way it deals with nofollow links. Instead of transferring leftover nofollow juice to remaining dofollow links as they always have, Google now pours all that wonderful nofollow juice right down the drain. This shift in policy comes as a terrible surprise to many webmasters [...] • Read more »
SEO Experiment: Let Google Sort it Out
One way to prevent Google from crawling certain pages is to use <meta></meta> elements in the <head></head> section of your web documents. For example, if I want to prevent Google from indexing and archiving a certain page, I would add the following code to the head of my document: <meta name=”googlebot” content=”noindex,noarchive” /> I’m no SEO guru, but it is my general understanding that it is possible to manipulate the flow of page rank throughout a site [...] • Read more »
Best Practices for Error Monitoring
Given my propensity to discuss matters involving error log data (e.g., monitoring malicious behavior, setting up error logs, and creating extensive blacklists), I am often asked about the best way to go about monitoring 404 and other types of server errors. While I consider myself to be a novice in this arena (there are far brighter people with much greater experience), I do spend a lot of time digging through log entries and analyzing data. So, when [...] • Read more »
WordPress Tip: Valid, SEO-Friendly Email Permalink Buttons
In addition to your choice collection of “Share This” links, you may also want to provide visitors with a link that enables them to quickly and easily send the URL permalink of any post to their friends via email. This is a great way to increase your readership and further your influence. Just copy & paste the following code into the desired location in your page template: <a href=”mailto:?subject=Fresh%20Linkage%20@%20Perishable%20Press&body=Check%20out%20<?php the_permalink(); ?>%20from%20Perishable%20Press” title=”Send a link to this post [...] • Read more »
Valid, SEO-Friendly Post Translation Links
Ever wanted to provide automatic language translations of your web pages without installing another plugin? Here is a valid, SEO-friendly technique that takes advantage of Google’s free translation service. All you need is a PHP-enabled server and you’re good to go. Just copy and paste the following code into the desired location in your page template and enjoy the results. Once in place, this code will produce translation links for eight common languages for every page on [...] • Read more »