If you are using Feedburner to deliver your feeds, chances are high that most — if not all — of your loyal readers have subscribed to the Feedburner-specific version of your feed’s URL. This is not a good idea for a couple of important reasons: Complete content-delivery failure if/when Feedburner goes down Cohesive branding strategy impossible because visitors see Feedburner’s name in feed URL instead of your own At this point, millions of feed subscribers have Feedburner-branded feed URLs listed […] Continue reading »
Recently, we installed and configured the excellent WordPress Feedburner plugin by the venerable Steve Smith. The plugin basically redirects our various WordPress-powered content feeds to Feedburner, which then delivers them to subscribers. This method enables us to take advantage of Feedburner’s excellent statistical tools. Further, all of the action happens silently, beneath the surface, and without the subscriber even realizing it. After a few weeks running the plugin with great success, we began hearing reports of broken and missing images […] Continue reading »