Save 10% on our Pro WordPress plugins with discount code: 10PERCENT
Web Dev + WordPress + Security

Flashforward: Interview with Aaron Wall

[ Aaron Wall ]

Aaron Wall on SEO, the future of the Web, Google dominance, and life as a professional taste tester As someone who keeps a close eye on the mystical world of Search Engine Optimization, one of my favorite sources of information is SEO-guru Aaron Wall. Aaron is the author of the immensely popular SEOBook.com, where he shares his knowledge, ideas, and opinions on a wide range of SEO-related topics. I have always admired the direct, informative way in which Aaron presents […] Continue reading »

How to Verify the Four Major Search Engines

Keeping track of your access and error logs is a critical component of any serious security strategy. Many times, you will see a recorded entry that looks legitimate, such that it may easily be dismissed as genuine Google fare, only to discover upon closer investigation a fraudulent agent. There are many such cloaked or disguised agents crawling around these days, mimicking various search engines to hide beneath the radar. So it’s always a good idea to implement a procedure for […] Continue reading »

Stop WordPress from Leaking PageRank to Admin Pages

During the most recent Perishable Press redesign, I noticed that several of my WordPress admin pages had been assigned significant levels of PageRank. Not good. After some investigation, I realized that my ancient robots.txt rules were insufficient in preventing Google from indexing various WordPress admin pages. Specifically, the following pages have been indexed and subsequently assigned PageRank: Continue reading »

Seven Ways to Beef Up Your Best Pages for the Next Google PR Update

[ Image: Grotesquely muscular older man ]

Time is running out! Soon, it will be time for the next Google PageRank (PR) update. While it is difficult to predict how your site will perform overall, it seems likely that your highest ranking pages will continue to rank well. The idea behind this article is to improve your site’s overall pagerank by totally beefing up your most popular pages. Of course, every page on your site is important. Ideally, you would want to employ these techniques to every […] Continue reading »

Allow Google Reader Access to Hotlink-Protected Images

[ Image: Google Reader Icon ]

In our previous article, we explain the process of allowing Feedburner to access your hotlink-protected images. The article details the entire process, which covers the basics of hotlink protection and involves adding several lines of code to your htaccess file. In this article, we skip the detailed explanations and present only the main points. The discussion is very similar for both Feedburner and Google Reader, and may be extrapolated to serve virtually any purpose. If you are using htaccess to […] Continue reading »

Automatic Language Translation Methods

[ Google Logo 2006 ]

As you may have noticed, Perishable Press recently added automatic language translation to each of our articles. The free, automatic translations are available as a series of image links (via corresponding country flag icons) next to each article’s individual post view. We have found that providing this free service is important as many of our visitors come from countries other than the United States, and therefore may be unable to read our articles as presented in the English language. Continue reading »

Robots Notes Plus

About the Robots Exclusion Standard: The robots exclusion standard or robots.txt protocol is a convention to prevent cooperating web spiders and other web robots from accessing all or part of a website. The information specifying the parts that should not be accessed is specified in a file called robots.txt in the top-level directory of the website. Notes on the robots.txt Rules: Rules of specificity apply, not inheritance. Always include a blank line between rules. Note also that not all robots […] Continue reading »

Welcome
Perishable Press is operated by Jeff Starr, a professional web developer and book author with two decades of experience. Here you will find posts about web development, WordPress, security, and more »
USP Pro: Unlimited front-end forms for user-submitted posts and more.
Thoughts
LinkedIn decided to replace my popular video course on WordPress security. For a limited time the course is available to *logged-in* users via direct URL.
I enjoy listening to original Star Trek and NG episodes while working online. After a while it feels like I’m working on the ship as part of the crew, going on adventures.
New version (2.6) of my shapeSpace starter theme now available! Always free & open source for everyone :)
Finished updating all of my books! As always, book owners can download the latest versions for FREE :)
W3C.org has a very thorough list of accessibility tools.
The more you wake up, the more you realize you are still asleep.
7G Firewall v1.4 now available!
Newsletter
Get news, updates, deals & tips via email.
Email kept private. Easy unsubscribe anytime.