In addition to your choice collection of “Share This” links, you may also want to provide visitors with a link that enables them to quickly and easily send the URL permalink of any post to their friends via email. This is a great way to increase your readership and further your influence. Just copy & paste the following code into the desired location in your page template: <a href="mailto:?subject=Fresh%20Linkage%20@%20Perishable%20Press&body=Check%20out%20<?php the_permalink(); ?>%20from%20Perishable%20Press" title="Send a link to this post via email" rel="nofollow">Share […] Continue reading »
Ever wanted to provide automatic language translations of your web pages without installing another plugin? Here is a valid, SEO-friendly technique that takes advantage of Google’s free translation service. All you need is a PHP-enabled server and you’re good to go. Just copy and paste the following code into the desired location in your page template and enjoy the results. Once in place, this code will produce translation links for eight common languages for every page on your site. Grab, […] Continue reading »
I recently added OpenSearch functionality to Perishable Press. Now, OpenSearch-enabled browsers such as Firefox and IE 7 alert users with the option to customize their browser’s built-in search feature with an exclusive OpenSearch-powered search option for Perishable Press. The autodiscovery feature of supportive browsers detects the custom search protocol and enables users to easily add it to their collection of readily available site-specific search options. Now, users may search the entire Perishable Press domain with the click of a button. […] Continue reading »
![[ Social Media ]](https://perishablepress.com/wp/wp-content/images/2008/misc-chunks/social-media-deco.png)
With the explosion of social media, networking, and bookmarking services, there are a zillion ways to add “Share This Post” functionality to your WordPress-powered sites. In addition to the myriad services and plugins, we can also add these links directly, using nothing more than a little markup and a few choice PHP snippets. Such individual links provide full control over the selection, layout, and styling of each link without requiring the installation of yet another WordPress plugin. This article shares […] Continue reading »
![[ Aaron Wall ]](https://perishablepress.com/wp/wp-content/images/2008/misc-chunks/aaron-wall.jpg)
Aaron Wall on SEO, the future of the Web, Google dominance, and life as a professional taste tester As someone who keeps a close eye on the mystical world of Search Engine Optimization, one of my favorite sources of information is SEO-guru Aaron Wall. Aaron is the author of the immensely popular SEOBook.com, where he shares his knowledge, ideas, and opinions on a wide range of SEO-related topics. I have always admired the direct, informative way in which Aaron presents […] Continue reading »
![[ Count Chimpula ]](https://perishablepress.com/wp/wp-content/images/2008/misc-chunks/verify-feedcount.jpg)
Recently, I received a bizarre email accusing me of calling someone out on their fake Feedburner subscriber count. Apparently, some desperate blogger had been claiming to have something like 30,000 Feedburner subscribers when in reality they only had around 700. From what I could tell, the fraudulent site was displaying a counterfeit Feedburner subscriber-count badge using some fancy CSS image-replacement or something. Whatever. I really could care less, but the information contained in the email got me thinking: Providing an […] Continue reading »
Controlling the spidering, indexing and caching of your (X)HTML-based web pages is possible with meta robots directives such as these: <meta name="googlebot" content="index,archive,follow,noodp"/> <meta name="robots" content="all,index,follow"/> <meta name="msnbot" content="all,index,follow"/> I use these directives here at Perishable Press and they continue to serve me well for controlling how the “big bots”1 crawl and represent my (X)HTML-based content in search results. For other, non-(X)HTML types of content, however, using meta robots directives to control indexing and caching is not an option. An […] Continue reading »
![[ WordPress RSS Feed ]](https://perishablepress.com/wp/wp-content/images/2008/misc-chunks/exclude-feed-content.png)
Just a quick tip on how to create error-free links to feed validation services for feeds that are redirected through Feedburner. For example, let’s say our site’s main feed is originally located at: Continue reading »
Just a note to web designers and code-savvy bloggers: make sure your custom error pages are big enough for the ever-amazing <cough> Internet Explorer browser. If your custom error pages are too small, IE will take the liberty of serving its own proprietary web page, replete with corporate linkage and poor grammar. How big, baby? Well, that’s a good question. In order for users of Internet Explorer to enjoy your carefully crafted custom error pages, they need to exceed 512 […] Continue reading »
During the most recent Perishable Press redesign, I noticed that several of my WordPress admin pages had been assigned significant levels of PageRank. Not good. After some investigation, I realized that my ancient robots.txt rules were insufficient in preventing Google from indexing various WordPress admin pages. Specifically, the following pages have been indexed and subsequently assigned PageRank: Continue reading »
![[ Image: Grotesquely muscular older man ]](https://perishablepress.com/wp/wp-content/images/2007/misc-chunks/beefed-up.jpg)
Time is running out! Soon, it will be time for the next Google PageRank (PR) update. While it is difficult to predict how your site will perform overall, it seems likely that your highest ranking pages will continue to rank well. The idea behind this article is to improve your site’s overall pagerank by totally beefing up your most popular pages. Of course, every page on your site is important. Ideally, you would want to employ these techniques to every […] Continue reading »
![[ Image: Abstracted Documents ]](https://perishablepress.com/wp/wp-content/images/2007/misc-chunks/abstracted-documents.jpg)
After studying Peter Kent’s excellent book, Search Engine Optimization for Dummies, several key methods emerged for optimizing websites for the search engines. Although the book is written for people who are new to the world of search engine optimization (SEO), many of the principles presented throughout the book remain important, fundamental practices even for the most advanced SEO-wizards. This article divulges these very useful SEO practices and organizes them into manageable chunks. Continue reading »
![[ Stop bitacle.org ]](https://perishablepress.com/wp/wp-content/images/2006/misc-chunks/stop-bitacle.png)
If you have yet to encounter the content-scraping site, bitacle.org, consider yourself lucky. The scum-sucking worm-holes at bitacle.org are well-known for literally, blatantly, and piggishly stealing blog content and using it for financial gains through advertising. While I am not here to discuss the legal, philosophical, or technical ramifications of illegal bitacle behavior, I am here to provide a few critical tools that will help stop bitacle from stealing your content. Continue reading »
Search engine optimization (SEO) is the business of every serious webmaster. The process of optimizing a website for the search engines involves much more than properly constructed document headers and anchor tags. Websites are like trees: their roots are the growing collection of content presented through the branching universe of the World Wide Web. Or something. The point is that optimizing a website requires nurturing the site itself while also ensuring proper exposure to the requisite elements of the internet. Continue reading »
Keywords play a vital role in search engine optimization (SEO), and — if used properly — have the potential to increase the flow of traffic to your site. It is beneficial to maintain an active list of keywords for each of your websites. Each list should be a continually evolving set of important, relevant keywords. The idea here is to develop a consistent practice of actively seeking better keywords, thereby producing your very own customized keyword library. Continue reading »
About the Robots Exclusion Standard: The robots exclusion standard or robots.txt protocol is a convention to prevent cooperating web spiders and other web robots from accessing all or part of a website. The information specifying the parts that should not be accessed is specified in a file called robots.txt in the top-level directory of the website. Notes on the robots.txt Rules: Rules of specificity apply, not inheritance. Always include a blank line between rules. Note also that not all robots […] Continue reading »
