In general, Perishable Press enjoys generous ranking in Google’s search-engine results. The site’s many pages bring in lots of traffic for some great keywords, and a direct search for “Perishable Press” returns the first spot, with eight featured site links even. And recently, after switching servers, traffic increased even further. Things were going well, and it seemed like the perfect opportunity to finally renovate and redesign the site. So I dive in.. And then approximately 24-48 hours after beginning work […] Continue reading »
There are several ways to instruct Google to stay away from various pages in your site: Robots.txt directives Nofollow attributes on links Meta noindex/nofollow directives X-Robots noindex/nofollow directives ..and so on. These directives all function in different ways, but they all serve the same basic purpose: control how Google crawls the various pages on your site. For example, you can use meta noindex to instruct Google not to index your sitemap, RSS feed, or any other page you wish. This […] Continue reading »
![[ Dynamic Flow ]](https://perishablepress.com/wp/wp-content/images/2009/misc-chunks/dynamic-linkage.jpg)
In my recent guest post at The Nexus, I discuss Google’s new nofollow policy and suggest several ways to deal with it. In that article, I explain how Google allegedly has changed the way it deals with nofollow links. Instead of transferring leftover nofollow juice to remaining dofollow links as they always have, Google now pours all that wonderful nofollow juice right down the drain. This shift in policy comes as a terrible surprise to many webmasters and SEO gurus, […] Continue reading »
Anyone plugged into the Web these days has heard about how Google has supposedly changed the way it deals with nofollow attributes. According to a number of speculative reports, Google will no longer apply unused nofollow PageRank to other links on the page. So, let’s say that you have some sites that have been PageRank “sculpted” by way of strategically applied nofollow tags. For example, you may have nofollowed all of your comment, footer, or sidebar links. Ever since Google […] Continue reading »
One way to prevent Google from crawling certain pages is to use <meta /> elements in the <head></head> section of your web documents. For example, if I want to prevent Google from indexing and archiving a certain page, I would add the following code to the head of my document: Continue reading »
With the recent Feedburner service outage, many sites across the Web experienced severe drops in their Feedburner subscriber counts. Apparently, Google is requiring all Feedburner accounts to be transferred over to Google by the end of February. In the midst of this mass migration, chaotic subscriber data has been reported to include everything from dramatic count drops and fluctuating reach statistics to zero-count values and dreaded “N/A” subscriber-count errors. Obviously, displaying erroneous subscriber-count data on your site is not a […] Continue reading »
Ever wanted to provide automatic language translations of your web pages without installing another plugin? Here is a valid, SEO-friendly technique that takes advantage of Google’s free translation service. All you need is a PHP-enabled server and you’re good to go. Just copy and paste the following code into the desired location in your page template and enjoy the results. Once in place, this code will produce translation links for eight common languages for every page on your site. Grab, […] Continue reading »
I recently added OpenSearch functionality to Perishable Press. Now, OpenSearch-enabled browsers such as Firefox and IE 7 alert users with the option to customize their browser’s built-in search feature with an exclusive OpenSearch-powered search option for Perishable Press. The autodiscovery feature of supportive browsers detects the custom search protocol and enables users to easily add it to their collection of readily available site-specific search options. Now, users may search the entire Perishable Press domain with the click of a button. […] Continue reading »
![[ Aaron Wall ]](https://perishablepress.com/wp/wp-content/images/2008/misc-chunks/aaron-wall.jpg)
Aaron Wall on SEO, the future of the Web, Google dominance, and life as a professional taste tester As someone who keeps a close eye on the mystical world of Search Engine Optimization, one of my favorite sources of information is SEO-guru Aaron Wall. Aaron is the author of the immensely popular SEOBook.com, where he shares his knowledge, ideas, and opinions on a wide range of SEO-related topics. I have always admired the direct, informative way in which Aaron presents […] Continue reading »
Controlling the spidering, indexing and caching of your (X)HTML-based web pages is possible with meta robots directives such as these: <meta name="googlebot" content="index,archive,follow,noodp"/> <meta name="robots" content="all,index,follow"/> <meta name="msnbot" content="all,index,follow"/> I use these directives here at Perishable Press and they continue to serve me well for controlling how the “big bots”1 crawl and represent my (X)HTML-based content in search results. For other, non-(X)HTML types of content, however, using meta robots directives to control indexing and caching is not an option. An […] Continue reading »
![[ Photo: Perishable ]](https://perishablepress.com/wp/wp-content/images/2008/misc-chunks/perishable-profile.png "Hard at work..")
Ever since writing that last review article, I have been feeling the need to cut loose, relax, and blog about something a little more “down-to-earth,” like recent things that have been happening around here. If you are new to Perishable Press, rest assured that I try to keep these “site/personal news” update posts down to a minimum. Whenever possible, I save up a bunch of interesting off-topic things that I want to talk about, and then cram them all together […] Continue reading »
Recently, while deliberating an optimal method for eliminating nofollow link attributes from Perishable Press, I collected, installed, tested and reviewed every WordPress no-nofollow/dofollow plugin that I could find. In this article, I present a concise, current, and comprehensive reference for WordPress no-nofollow and dofollow plugins. Every attempt has been made to provide accurate, useful, and complete information for each of the plugins represented below. Further, as this subject is a newfound interest of mine, it is my intention to keep […] Continue reading »
During the most recent Perishable Press redesign, I noticed that several of my WordPress admin pages had been assigned significant levels of PageRank. Not good. After some investigation, I realized that my ancient robots.txt rules were insufficient in preventing Google from indexing various WordPress admin pages. Specifically, the following pages have been indexed and subsequently assigned PageRank: Continue reading »
![[ Image: Grotesquely muscular older man ]](https://perishablepress.com/wp/wp-content/images/2007/misc-chunks/beefed-up.jpg)
Time is running out! Soon, it will be time for the next Google PageRank (PR) update. While it is difficult to predict how your site will perform overall, it seems likely that your highest ranking pages will continue to rank well. The idea behind this article is to improve your site’s overall pagerank by totally beefing up your most popular pages. Of course, every page on your site is important. Ideally, you would want to employ these techniques to every […] Continue reading »
![[ Stop bitacle.org ]](https://perishablepress.com/wp/wp-content/images/2006/misc-chunks/stop-bitacle.png)
If you have yet to encounter the content-scraping site, bitacle.org, consider yourself lucky. The scum-sucking worm-holes at bitacle.org are well-known for literally, blatantly, and piggishly stealing blog content and using it for financial gains through advertising. While I am not here to discuss the legal, philosophical, or technical ramifications of illegal bitacle behavior, I am here to provide a few critical tools that will help stop bitacle from stealing your content. Continue reading »
About the Robots Exclusion Standard: The robots exclusion standard or robots.txt protocol is a convention to prevent cooperating web spiders and other web robots from accessing all or part of a website. The information specifying the parts that should not be accessed is specified in a file called robots.txt in the top-level directory of the website. Notes on the robots.txt Rules: Rules of specificity apply, not inheritance. Always include a blank line between rules. Note also that not all robots […] Continue reading »
