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Save Bandwidth by Serving jQuery, MooTools, Prototype via Google’s AJAX Libraries API

A great way to save bandwidth is to take advantage of Google’s AJAX Libraries API to serve your favorite open-source JavaScript libraries. Here is how Google explains it in their official documentation: The AJAX Libraries API is a content distribution network and loading architecture for the most popular open source JavaScript libraries. By using the google.load() method, your application has high speed, globally available access to a growing list of the most popular JavaScript open source libraries. Read more »

CSS Implementations of the Rich and Famous

A great way to improve your CSS skills is to check out the stylesheets used by other websites. Digging behind the scenes and exploring some applied CSS provides new ideas and insights about everything from specificity and formatting to hacks and shortcuts. Learning CSS by reading about ideal cases and theoretical applications is certainly important, but actually seeing how the language is applied in “real-world” scenarios provides first-hand knowledge and insight. While there are millions of standards-based, CSS-designed websites to explore, studying a few of the Web’s elite players and CSS experts helps to put things into perspective by providing […] Read more »

Flashforward: Exclusive Interview with Aaron Wall

Aaron Wall on SEO, the future of the Web, Google dominance, and life as a professional taste tester As someone who keeps a close eye on the mystical world of Search Engine Optimization, one of my favorite sources of information is SEO-guru Aaron Wall. Aaron is the author of the immensely popular SEOBook.com, where he shares his knowledge, ideas, and opinions on a wide range of SEO-related topics. I have always admired the direct, informative way in which Aaron presents his content, which itself is always insightful and intriguing. Having read much of Aaron’s thoughts on SEO and marketing, I […] Read more »

A Social Networking Nightmare

Picture it. You have just prepared some recent snapshots of your buddies from a gathering over the weekend. Special care was taken to choose the images, and resize the images appropriately. As you sign in to your favorite social networking site to upload these images, you realize your credentials are invalid. You type in permutations of your user-name and password, check the “Caps” Key, but find that you are still not allowed access to your account. Your account could be have been hacked, removed, or just made unavailable. The site that you swore would hold and keep your memories, thoughts, […] Read more »

Does Google Hate Web Standards?

Consider the Google home page — arguably the most popular, highly visited web page in the entire world. Such a simple page, right? You would think that such a simple design would fully embrace Web Standards. I mean, think about it for a moment.. How would you or I throw down a few lists, a search field, and a logo image? Something like this, maybe: Read more »

Perishable News: Site Upgrades, Upcoming Interview, and PageRank Update

Ever since writing that last review article, I have been feeling the need to cut loose, relax, and blog about something a little more “down-to-earth,” like recent things that have been happening around here. If you are new to Perishable Press, rest assured that I try to keep these “site/personal news” update posts down to a minimum. Whenever possible, I save up a bunch of interesting off-topic things that I want to talk about, and then cram them all together into a multipurpose article like this one. I have found that consolidating and summarizing multiple news items into one post […] Read more »

Optimizing Google Analytics Performance

It has occurred to me lately that I no longer use Google Analytics for Perishable Press. Instead, I find myself keeping an eye on things using Mint almost exclusively. So, the question now is: do I continue serving the GA JavaScript to keep the profile active just in case I ever need the additional stats? I mean, Mint already does a great job at recording all of information I could ever need, so I no longer see the use for Google Analytics. I do wonder, however, if Google ranks GA-enabled sites a bit higher than non-GA sites. Hmmm.. it seems […] Read more »

How to Verify the Four Major Search Engines

Keeping track of your access and error logs is a critical component of any serious security strategy. Many times, you will see a recorded entry that looks legitimate, such that it may easily be dismissed as genuine Google fare, only to discover upon closer investigation a fraudulent agent. There are many such cloaked or disguised agents crawling around these days, mimicking various search engines to hide beneath the radar. Thus, it is a good idea to implement a procedure for scanning and checking select agents for authenticity. In general, the verification process involves a “forward/reverse” DNS lookup, which is then […] Read more »

Stop WordPress from Leaking PageRank to Admin Pages

During the most recent Perishable Press redesign, I noticed that several of my WordPress admin pages had been assigned significant levels of PageRank. Not good. After some investigation, I realized that my ancient robots.txt rules were insufficient in preventing Google from indexing various WordPress admin pages. Specifically, the following pages have been indexed and subsequently assigned PageRank: WP Admin Login Page WP Lost Password Page WP Registration Page WP Admin Dashboard Needless to say, it is important to stop WordPress from leaking PageRank to admin pages. Instead of wasting our hard-earned link-equity on non-ranking pages, let’s redirect it to more […] Read more »

Seven Ways to Beef Up Your Best Pages for the Next Google PR Update

Time is running out! Soon, it will be time for the next Google PageRank (PR) update. While it is difficult to predict how your site will perform overall, it seems likely that your highest ranking pages will continue to rank well. The idea behind this article is to improve your site’s overall pagerank by totally beefing up your most popular pages. Of course, every page on your site is important. Ideally, you would want to employ these techniques to every article on your site. But time is short, and Google is coming soon! The next PageRank update is slated for […] Read more »

Allow Google Reader Access to Hotlink-Protected Images

In our previous article, we explain the process of allowing Feedburner to access your hotlink-protected images. The article details the entire process, which covers the basics of hotlink protection and involves adding several lines of code to your htaccess file. In this article, we skip the detailed explanations and present only the main points. The discussion is very similar for both Feedburner and Google Reader, and may be extrapolated to serve virtually any purpose. If you are using htaccess to protect your images from hotlinking and have yet to check your feeds in Google Reader, you may be in for […] Read more »

Smooth Operators: Sharpen your Google Search Skills

Coming soon to the World Wide Web: Everything. The perpetually evolving sum of human knowledge available online. Anywhere. Anytime. So, what are you looking for? Information concerning something, somewhere, about somebody.. You know it’s there somewhere. Sure, you could waste time by digging through that immense labyrinth of browser bookmarks, maybe eventually finding that one link that may or may not lead you to the page that you remember.. No thanks. The Web is far too rich in information to limit it with a few bookmarks. Ah yes, tags — that’s it! Social bookmarking to the rescue. Okay now, let’s […] Read more »

Automatic Language Translation Methods

As you may have noticed, Perishable Press recently added automatic language translation to each of our articles. The free, automatic translations are available as a series of image links (via corresponding country flag icons) next to each article’s individual post view. We have found that providing this free service is important as many of our visitors come from countries other than the United States, and therefore may be unable to read our articles as presented in the English language. Although there are several excellent translation services currently available, our research has determined that Google’s free translation service exceeds our expectations […] Read more »

Get Back

The Internet Archive Wayback Machine is a trip into the online past, offering glimpses of ancient website relics. Reaching back through the virtual dark ages of 1996, the Wayback Machine chronicles over 55 billion pages. Although many of the pages appear incomplete due to missing images, the Wayback Machine provides an invaluable resource, enabling users to experience and learn from the arcane internet of yesterday. Check out these archaic online offerings: netscape.com, circa December 31, 1996 microsoft.com, circa October, 1996 The first Google website, circa late 1998 Read more »

Meatspace via Cyberspace

Within the last few years, the convergence of satellite imagery, digital technology, and the world wide web has spawned a host of sophisticated online navigational applications. Perhaps the most significant development involves Google's relatively new map technology, which brings users Google Maps and Google Earth. Whereas Google Maps provides an online navigational resource, Google Earth is a free, fully downloadable software application that brings that literally brings the world to your desktop. A few minutes after downloading and installing Google Earth, we found ourselves amazed, surfing the globe from Seattle to Paris, zooming in from thousands of miles above the […] Read more »

Google Analytics Invitation

Earlier this year, we decided to implement the much-hyped Google Analytics visitor-tracking and optimization tool. The free service offers enterprise-level statistics capabilities and provides “high-end web analytics” and works with or without Google AdWords. Sounds great, however the service is available through invitation only. Skeptical that we would ever hear anything, we decided to submit a request anyway. Several months later, after having completely forgotten about signing up for GA (Google Analytics), we received our official GA invitation and immediately began the registration process. The invitation included a “secret code” and required us to create a free Google account, which […] Read more »

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