A great way to improve the performance of your site is to optimize the size of your images. Smaller image sizes require less bandwidth, disk space and load time, and ultimately improve visitor experience. In this article, I share my effective 5-minute technique for optimizing PNG images. This is a two-step, lossless optimization process that removes as much extraneous data as possible without sacrificing any image quality whatsoever. It’s fast, free, and highly effective. Continue reading »