New book on WordPress Theme Development: WordPress Themes In Depth
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Dynamic Link Insertion via Unobtrusive External JavaScript

In my recent guest post at The Nexus, I discuss Google’s new nofollow policy (404 link removed 2013/02/08) and suggest several ways to deal with it. In that article, I explain how Google allegedly has changed the way it deals with nofollow links. Instead of transferring leftover nofollow juice to remaining dofollow links as they always have, Google now pours all that wonderful nofollow juice right down the drain. This shift in policy comes as a terrible surprise to many webmasters and SEO gurus, especially those who have invested vast amounts of time, effort and money engaging in supposedly lucrative […] Read more »

WordPress Tip: Link Author Comments to the Home Page

After almost three years of blogging here at Perishable Press, I had an epiphany about my author comment links. Way back when, after installing WordPress in a subdirectory called “/press/”, I decided to set the URL for my Administrative User Profile’s website as “http://perishablepress.com/press/”. After all, it seemed to make sense at the time, plus it really didn’t seem to matter; nobody was going to see my personal profile information anyway, right? Wrong. Three years later, I finally realize that it does matter. The URL that you enter as your profile’s website address is the URL that will be used […] Read more »

Perishable News: Site Upgrades, Upcoming Interview, and PageRank Update

Ever since writing that last review article, I have been feeling the need to cut loose, relax, and blog about something a little more “down-to-earth,” like recent things that have been happening around here. If you are new to Perishable Press, rest assured that I try to keep these “site/personal news” update posts down to a minimum. Whenever possible, I save up a bunch of interesting off-topic things that I want to talk about, and then cram them all together into a multipurpose article like this one. I have found that consolidating and summarizing multiple news items into one post […] Read more »

Repenting of My Nofollow Sins

Hello, my name is Jeff and I am nofollow addict. When I first began Perishable Press two years ago, in August of 2005, WordPress quickly became my blogging platform of choice. Everything about WordPress was great, so I had no trouble overlooking a few seemingly insignificant quirks, such as the nofollow attributes that are automatically applied to all comment links. In fact, at first, I really had no idea what they were or how they affected my site. Eventually, as I began delving deeper into the Blogosphere, I realized that those harmless-looking nofollow tags were considered by many to be […] Read more »

Stop WordPress from Leaking PageRank to Admin Pages

During the most recent Perishable Press redesign, I noticed that several of my WordPress admin pages had been assigned significant levels of PageRank. Not good. After some investigation, I realized that my ancient robots.txt rules were insufficient in preventing Google from indexing various WordPress admin pages. Specifically, the following pages have been indexed and subsequently assigned PageRank: WP Admin Login Page WP Lost Password Page WP Registration Page WP Admin Dashboard Needless to say, it is important to stop WordPress from leaking PageRank to admin pages. Instead of wasting our hard-earned link-equity on non-ranking pages, let’s redirect it to more […] Read more »

Seven Ways to Beef Up Your Best Pages for the Next Google PR Update

Time is running out! Soon, it will be time for the next Google PageRank (PR) update. While it is difficult to predict how your site will perform overall, it seems likely that your highest ranking pages will continue to rank well. The idea behind this article is to improve your site’s overall pagerank by totally beefing up your most popular pages. Of course, every page on your site is important. Ideally, you would want to employ these techniques to every article on your site. But time is short, and Google is coming soon! The next PageRank update is slated for […] Read more »

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