In his excellent book, Search Engine Optimization for Dummies, Peter Kent explains that many search engines actually get their search results from one (or more) of the larger search engines, such as Google or The Open Directory Project. Therefore, the author concludes that it may not be necessary to spend endless hours registering with thousands of the smaller search sites. Rather, the author provides a brief list of absolutely essential search sites with which it is highly recommended to register. Further, by registering with the following sites, your site will be listed in a significant majority of all search engines.
Continue Reading
Optimizing your website for the search engines involves many important aspects including keyword development, search engine registration, and SEO logging. This Press post scopes yet another critical weapon in the SEO wars: establishing and evolving an effective link campaign.
Within your SEO log, you should devote an entire section to the logging of all link-related activity associated with optimizing your site for the internet. For example, you may wish to subcategorize your link campaign according to whether the links are elsewhere, pointing to your site (referring/incoming links), or present within your site, pointing to other sites (external/outgoing links). Users may also benefit from tracking activity for internal links, which point to other locations within the same domain.
We will begin our article by focusing on incoming and outgoing link strategies, proceed with a few tips for internal links, and then conclude with some ideas for getting links.
Continue Reading
Compared to some of the big players out there on the internet, we here at Perishable Press run a relatively small website. We began this project in September of 2005 with nothing but a domain name and a pocketful of inspiration. During the first several months of development, our traffic statistics looked something like: one unique visitor and 10,000 hits (i.e., nobody but us).
Well, that went on for the first few months of 2006, and then something miraculous happened — we were linked to by another site and subsequently indexed by Google, and then Yahoo, and soon thereafter MSN. Within several weeks after being picked up by the search engines, our page rank was like 1 or 2 and our traffic was something like: 30 unique visitors and 1,000 hits (i.e., we were finishing up site development as more people began visiting).
Well, the next several months into 2006 — like, say, from around April to July — Perishable Press continued to produce content, articles, themes, scripts, and all sorts of links everywhere. We were making more noise and several more sites linked to us. Traffic began to increase into the 100’s, 200’s, and eventually leveled off around 300 unique visitors per day (with like 3000 hits due to continued site development, etc.). Things were officially up and running..
Continue Reading