In my recent guest post at The Nexus, I discuss Google’s new nofollow policy and suggest several ways to deal with it. In that article, I explain how Google allegedly has changed the way it deals with nofollow links. Instead of transferring leftover nofollow juice to remaining dofollow links as they always have, Google now pours all that wonderful nofollow juice right down the drain. This shift in policy comes as a terrible surprise to many webmasters and SEO gurus, especially those who have invested vast amounts of time, effort and money engaging in supposedly lucrative PR-sculpting pursuits.

Of course, this new policy leaves many of us wondering how to deal with it. If (and it remains a big “if” until Google clarifies their position) — if nofollow link equity simply vanishes into the ether, the repercussions may be significant. For example, webmasters who now rely on nofollow to salvage link juice otherwise leaked through lengthy comment threads will need to devise another strategy or suffer an inevitable loss of valuable PageRank. There are many good strategies available, including everything from long-term reorganization of site structure to short-term fixes involving much-despised tricks such as iframes and JavaScript links. Personally, I wouldn’t touch iframes with a ten-foot pole, but in the case of an emergency, I certainly would take a look at using external JavaScript to get the job done.

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After almost three years of blogging here at Perishable Press, I had an epiphany about my author comment links. Way back when, after installing WordPress in a subdirectory called “/press/”, I decided to set the URL for my Administrative User Profile’s website as “http://perishablepress.com/press/”. After all, it seemed to make sense at the time, plus it really didn’t seem to matter; nobody was going to see my personal profile information anyway, right?

Wrong.

Three years later, I finally realize that it does matter. The URL that you enter as your profile’s website address is the URL that will be used for every author commentator link on your site. Yes, I know what you’re probably thinking, “what an idiot! I thought everybody knew that!” Well, no, obviously not everybody. It may have occurred to me momentarily or subconsciously at some point along the way, but it wasn’t until just a few days ago that the light bulb finally flashed.

So what’s the big deal? First and foremost, one of the most highly visible and prevalent links to your site comes from your own author commentator links. These links are used to represent your site for every one of your own comments. Other commentators and visitors recognize the link, note the location, and possibly use it when linking back to your site. Thus, it is important to represent your site by linking to the optimal URL in your author commentator links.

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Ever since writing that last review article, I have been feeling the need to cut loose, relax, and blog about something a little more “down-to-earth,” like recent things that have been happening around here. If you are new to Perishable Press, rest assured that I try to keep these “site/personal news” update posts down to a minimum. Whenever possible, I save up a bunch of interesting off-topic things that I want to talk about, and then cram them all together into a multipurpose article like this one. I have found that consolidating and summarizing multiple news items into one post helps keep noise to a minimum while providing a more complete “snapshot” of current events. That said, let’s see what’s been happening ‘round here lately..

Toggle High Contrast Style

Due to popular demand, I have implemented an alternate “high-contrast” CSS stylesheet for the current theme. If you find the content difficult to read due to the low-contrast, “grey-text-on-black-background,” click on the small sun icon located in the lower-right corner of the browser window to brighten things up a bit. Conversely, to restore the original (dark) appearance, click on the moon icon in the same location. This “toggle-contrast” functionality has been around for awhile, but I have not found the opportunity to mention it until now.

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Hello, my name is Jeff and I am nofollow addict.

When I first began Perishable Press two years ago, in August of 2005, WordPress quickly became my blogging platform of choice. Everything about WordPress was great, so I had no trouble overlooking a few seemingly insignificant quirks, such as the nofollow attributes that are automatically applied to all comment links. In fact, at first, I really had no idea what they were or how they affected my site.

Eventually, as I began delving deeper into the Blogosphere, I realized that those harmless-looking nofollow tags were considered by many to be detrimental to the livelihood of the blogging community and its way of life. The arguments against nofollow and the reasoning behind the “no nofollow” movement resonated well with my sense of social equity on the Internet.

The more I looked into the nofollow issue, the more opposed I became to the idea of default WordPress installations generating nofollow links by default. In fact, after arming myself with as much information as possible, I made haste to jump on the anti-nofollow bandwagon and publicly regurgitated the arguments against the implementation of nofollow links.

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During the most recent Perishable Press redesign, I noticed that several of my WordPress admin pages had been assigned significant levels of PageRank. Not good. After some investigation, I realized that my ancient robots.txt rules were insufficient in preventing Google from indexing various WordPress admin pages. Specifically, the following pages have been indexed and subsequently assigned PageRank:

• WP Admin Login Page
• WP Lost Password Page
• WP Registration Page
• WP Admin Dashboard

Needless to say, it is important to stop WordPress from leaking PageRank to admin pages. Instead of wasting our hard-earned link-equity on non-ranking pages, let’s redirect it to more important pages and posts. In order to accomplish this, we will attack the problem on three different fronts: admin links, robots.txt rules, and meta tags. Let’s take a look at each of these methods..

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Time is running out! Soon, it will be time for the next Google PageRank (PR) update. While it is difficult to predict how your site will perform overall, it seems likely that your highest ranking pages will continue to rank well. The idea behind this article is to improve your site’s overall pagerank by totally beefing up your most popular pages.

Of course, every page on your site is important. Ideally, you would want to employ these techniques to every article on your site. But time is short, and Google is coming soon! The next PageRank update is slated for any day now, probably before I manage to post this article. ;) Thus, our strategy is to focus on pages that already have some Google juice flowing to them. Your most popular articles. Your best-ranked pages. Your top ten posts.

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