Aaron Wall on SEO, the future of the Web, Google dominance, and life as a professional taste tester

As someone who keeps a close eye on the mystical world of Search Engine Optimization, one of my favorite sources of information is SEO-guru Aaron Wall. Aaron is the author of the immensely popular SEOBook.com, where he shares his knowledge, ideas, and opinions on a wide range of SEO-related topics. I have always admired the direct, informative way in which Aaron presents his content, which itself is always insightful and intriguing. Having read much of Aaron’s thoughts on SEO and marketing, I wanted to “zoom out” and ask Aaron a few questions about the possible future of SEO and life on the Web in general. Recently, Aaron was generous enough to respond to some of these rather eclectic questions, including some interesting “behind-the-scenes” questions revealing how Aaron works on the Web..

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Several months since it began, the Perishable Press is finally being fleshed out with posts, feeds, and images. Now that the site is (95%) built, we are experiencing the joys of blogging, tweaking, and fine-tuning details. So if the site looks good but seems a little short on content, just give us time — there is much planned for the future. I am grateful for this website, and look forward to using it to its fullest potential.