In my previous article on redirecting 404 requests for favicon files, I presented an HTAccess technique for redirecting all requests for nonexistent favicon.ico files to the actual file located in the site’s web-accessible root directory:

# REDIRECT FAVICONZ
<ifmodule mod_rewrite.c>
 RewriteCond %{THE_REQUEST} favicon.ico [NC]
 RewriteRule (.*) http://domain.tld/favicon.ico [R=301,L] 
</ifmodule>

As discussed in the article, this code is already in effect here at Perishable Press, as may be seen by clicking on any of the following links:

• http://perishablepress.com/press/favicon.ico
• http://perishablepress.com/press/2007/06/12/favicon.ico
• http://perishablepress.com/press/2007/09/25/absolute…css/favicon.ico

Clearly, none of these URL requests target the “real” favicon.ico file, yet thanks to the previous method they are all happily redirected to the proper location. This is useful for a variety of reasons, including preventing excessive and unnecessary server strain due to malicious scripts.

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For the last several months, I have been seeing an increasing number of 404 errors requesting “favicon.ico” appended onto various URLs:

http://perishablepress.com/press/favicon.ico
http://perishablepress.com/press/2007/06/12/favicon.ico
http://perishablepress.com/press/2007/09/25/absolute-horizontal-and-vertical-centering-via-css/favicon.ico
http://perishablepress.com/press/2007/08/01/temporary-site-redirect-for-visitors-during-site-updates/favicon.ico
http://perishablepress.com/press/2007/01/16/maximum-and-minimum-height-and-width-in-internet-explorer/favicon.ico

When these errors first began appearing in the logs several months ago, I didn’t think too much of it — “just another idiot who can’t find my site’s favicon..” As time went on, however, the frequency and variety of these misdirected requests continued to increase. A bit frustrating perhaps, but not serious enough to justify immediate action. After all, what’s the worst that can happen? The idiot might actually find the blasted thing? Wouldn’t that be nice..

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I am going out on a limb here, but my guess is that most bloggers are not taking advantage of Gravatars. Most of the sites that I visit do, however, take full advantage of the opportunity to sport a favicon. Understandably, favicons have been around for much longer than Gravatars and therefore are much more prevalent.

Still, I can’t help but wonder why more people aren’t taking advantage of the free personalized avatar service provided by gravatar.com. For every Gravatar-enabled site there are many opportunities to build brand recognition. And there are many Gravatar-enabled sites from which to choose.

Just as favicons are excellent tools for transforming a user’s browser into a fully branded web portal for your site, so are gravatars, favatars, and other avatars incredibly useful marketing tools for your blog. If you need to further develop a strong sense of name-recognition and brand-awareness, take a few moments to implement and customize these three “must-have” branding tools:

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Fifty Favorite Favicons If you have a website, you need a favicon. For those who may not know, favicons are the small, square icons that frequently are associated with websites. Favicons appear in many places, including browser toolbars, bookmarks, tabs, and address bars. Favicons provide immediate visual identification of their represented sites, enabling super-easy navigation for Web users. While surfing bookmarks with fifty tabs open, finding and clicking on icons is far more efficient than reading through piles of link text. Yet, beyond making it easier for people to identify and locate their favorite websites, favicons also play a critical role in site branding and product recognition. Popular browsers such as Firefox, Opera, and Internet Explorer are virtually re-branded when favicon-enabled sites are displayed. For example, observe how willingly modern browsers conform to the image of web designer/developer Jonathan Snook:

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