In today’s highly competitive blogosphere, every edge counts. There are many aspects of a site or blog that can be easily acquired. Fancy themes may be purchased, nifty plugins are freely downloaded, and even snazzy content is immediately available. Indeed, setting up a decent-looking blog is so easy that virtually anyone can do it. Even so, just spend a little time at most sites and check out a few of the details. How is the writing — grammar, syntax, and punctuation? What about links and images — are they equipped with intelligent titles and alt attributes? As you read through a few posts, do you get a sense that the author has taken the time to fine-tune the content? Unfortunately, many bloggers fail to take the time to focus on the details. Bloggers that do take the time to embellish their content with details provide quality and value to their readers. Fortunately, managing the details is a snap once you find your groove. To begin this series of articles on “Pimping the Details,” let’s focus on one of the more prominent areas of concern: the content of your posts. How many of the following details have found their way into your blogging routine?

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