After switching Perishable Press to its current home at A Small Orange, I began noticing an unusual problem with referrer data displayed in Mint. Specifically, the first item recorded in the XXX Strong Mint data panel — for both “Most Recent” and “Repeat” views — displayed several thousand hits for various site resources, all from the following IP address:

127.255.255.255 
zxw59eit.emirates.net.ae

Apparently, this particular location represents an invalid “loopback address.” The requested resources appear valid, indicating typical traffic patterns, but the loopback address is not the actual referrer. This issue was preventing Mint from accurately recording mountains of vital referral data.

Researching this issue reveals that the underlying problem involves the switching of a Mint installation between a 32-bit server and a 64-bit server. Installing Mint on either type of server without switching to the other should not trigger this problem. It is the switch from one to another that results in the generation of the loopback address.

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Harvesting Raw Logs For those of us using cPanel as the control panel for our websites, a wealth of information is readily available via cPanel ‘Raw Access Logs’. These logs are perpetually updated with data involving user agents, IP addresses, HTTP activity, resource access, and a whole lot more. Here is a quick tutorial on accessing and interpreting your cPanel raw access logs.

Part One: Grab ‘em

To grab a copy of your raw access logs, log into cPanel and click on the "Raw Access Logs" icon. Within the Raw Access Log interface, scroll through the list of available log files and download the raw access log(s) of your choice.

Exit cPanel and navigate to your local copy of the raw access log, which should have been downloaded as a zipped/g-zipped file (i.e., .zip or .gz file extension), with a name similar to accesslog_your-domain.com_4_20_2007.gz.

Unzip the file and extract its contents, which should be a single file named your-domain.com. Rename the file by appending a .log or .txt extension to the file name. Alternatively, if the file is not named with a .com, .net, or .whatever extension, no rename is necessary, as it also may be opened via right-click » ‘Open With…’.

That’s all there is to it. If you understand how to interpret the contents of your Raw Access Log, you’re solid gold, baby. Otherwise, continue reading for a breif tutorial to get you started with the basics..

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Introduction

Search engine optimization (SEO) is the business of every serious webmaster. The process of optimizing a website for the search engines involves much more than properly constructed document headers and anchor tags. Websites are like trees: their roots are the growing collection of content presented through the branching universe of the World Wide Web. Or something. The point is that optimizing a website requires nurturing the site itself while also ensuring proper exposure to the requisite elements of the internet.

The process of optimizing your first website may seem daunting. There are many aspects to consider and many websites with which to deal. Search engine registration, keyword development, and an evolving link campaign are all required for any home-grown, roll-your-own website optimization. Further, for each site you intend to optimize, there is a plethora of related data — site links, usernames, passwords, email addresses, etc. — that needs to be collected, organized, and updated. Therefore, it is essential to properly record and consistently maintain a carefully crafted SEO log.

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