Optimizing Google Analytics Performance
Posted on February 4, 2008 in Optimization by Jeff Starr
It has occurred to me lately that I no longer use Google Analytics for Perishable Press. Instead, I find myself keeping an eye on things using Mint almost exclusively. So, the question now is: do I continue serving the GA JavaScript to keep the profile active just in case I ever need the additional stats? I mean, Mint already does a great job at recording all of information I could ever need, so I no longer see the use for Google Analytics. I do wonder, however, if Google ranks GA-enabled sites a bit higher than non-GA sites. Hmmm.. it seems to me that there are several options going forward..
Option 1: Continue with Google Analytics
The easiest thing for me to do at this point would be to just leave it alone: continue serving the extra 6.3K/21.4K GA JavaScript (i.e., urchin.js) to site visitors. Sure, I may never actually use the volumes of data I am collecting via Analytics, but hey, who cares, right? Of course, delivering the urchin.js file requires bandwidth and other server resources, and also tends to slow things down a bit, especially on those rare occasions when the Google server bogs down.