Tag: apple

Three Must-Have Icons for Better Branding

Posted on February 12, 2008 in Blogging by Jeff Starr

[ Gravatar for Perishable ] I am going out on a limb here, but my guess is that most bloggers are not taking advantage of Gravatars. Most of the sites that I visit do, however, take full advantage of the opportunity to sport a favicon. Understandably, favicons have been around for much longer than Gravatars and therefore are much more prevalent.

Still, I can’t help but wonder why more people aren’t taking advantage of the free personalized avatar service provided by gravatar.com. For every Gravatar-enabled site there are many opportunities to build brand recognition. And there are many Gravatar-enabled sites from which to choose.

Just as favicons are excellent tools for transforming a user’s browser into a fully branded web portal for your site, so are gravatars, favatars, and other avatars incredibly useful marketing tools for your blog. If you need to further develop a strong sense of name-recognition and brand-awareness, take a few moments to implement and customize these three “must-have” branding tools:

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Wireless Internet: BlackBerry Curve as Bluetooth Modem for OS-X Mac

Posted on June 12, 2007 in Technology by Jeff Starr

Stay connected to the Internet wherever you go by using your BlackBerry Curve (8300) as a Bluetooth modem for your OS-X-powered Macintosh…

[ Image: BlackBerry Curve and Mac PowerBook ]
BlackBerry Curve Wireless Modem for Mac
This tutorial guides you through the process of connecting wirelessly to the Internet using your BlackBerry Curve (8300) as a Bluetooth modem for your Macintosh (running OS X) via native Bluetooth functionality. The benefits of such wireless connectivity are numerous, enabling greater productivity and maximized Internet access. The procedure is straightforward, and the tutorial assumes no prior knowledge of either Bluetooth or BlackBerry. Knowing your way around a Mac will help, but is not required. Note that using your BlackBerry as a wireless modem for your Mac (or any computer) is classified as tethering, and may or may not be covered by your wireless plan1. Having said that, the setup time for this tutorial should be well under thirty minutes, and requires2 the following items:

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Welcome to Second-Generation iPod nano

Posted on January 10, 2007 in Audio, Technology by Jeff Starr

naked nano
Second-generation iPod nano
The second-generation iPod nano is the perfect perpetual soundscape delivery system. Its lightweight design, intuitive interface, and generous storage capacity encourage digital listening pleasure virtually everywhere. The sound quality is crystal clear even at deafening volumes, and the sharp display screen makes it super-easy to configure a highly customizable set of preferences. The zen-like control wheel features touch-sensitive volume adjustment, which tricks you into thinking that you are magic or something every time you change the volume. It may be a little scary carrying around such an expensive and relatively delicate piece of technology, but the sheer aural empowerment makes it both luxurious and liberating.

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