I want to redesign Perishable Press. The current design was released around a year ago, and has received numerous compliments and criticisms. Compliments tend to focus on the theme’s minimalist sensibilities, while criticism is generally directed at the design’s poor usability. Personally, I find the “grey-on-black” color scheme to be very inspiring. Others, however, have difficulties reading the content, and that’s not good.

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Aaron Wall on SEO, the future of the Web, Google dominance, and life as a professional taste tester

As someone who keeps a close eye on the mystical world of Search Engine Optimization, one of my favorite sources of information is SEO-guru Aaron Wall. Aaron is the author of the immensely popular SEOBook.com, where he shares his knowledge, ideas, and opinions on a wide range of SEO-related topics. I have always admired the direct, informative way in which Aaron presents his content, which itself is always insightful and intriguing. Having read much of Aaron’s thoughts on SEO and marketing, I wanted to “zoom out” and ask Aaron a few questions about the possible future of SEO and life on the Web in general. Recently, Aaron was generous enough to respond to some of these rather eclectic questions, including some interesting “behind-the-scenes” questions revealing how Aaron works on the Web..

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Picture it. You have just prepared some recent snapshots of your buddies from a gathering over the weekend. Special care was taken to choose the images, and resize the images appropriately. As you sign in to your favorite social networking site to upload these images, you realize your credentials are invalid. You type in permutations of your user-name and password, check the “Caps” Key, but find that you are still not allowed access to your account. Your account could be have been hacked, removed, or just made unavailable. The site that you swore would hold and keep your memories, thoughts, feelings, and treasured moments are inaccessible or worse, gone forever. How could this happen? Just as we get attached to material things in life, we become attached to our email, blogs, podcasts, bookmarks, and images. In other words, this is our new digital existence. Some would call it our digital baggage.

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More and more these days, we are all finding WordPress being used as a content management system. It shouldn’t be too tough to see why — highly customizable, a community growing in size and knowledge, and a plethora of options in the way of plugins and simple yet highly effective PHP edits. Thanks to these, you have access to an open source script that allows you to show what you want, when you want, where you want, and how you want in virtually no time. But what happens when you only want a simple variation from one page to the next?

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It’s been awhile since my last personal news post, and I figure that enough has been happening to warrant yet another exciting news update. Yay! ;)

So let’s see, first on my mind is the recent launch of the new design for Monzilla Media, the official site for my personal website and graphic design business. The first two versions of the site were single-page brochure sites, but this new version is fully loaded, featuring tons of portfolio content, business news, and service information. If you’ve got a minute, I would love to hear your feedback!

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For on-demand printing of books, calendars, and other desktop-published items, lulu.com is a popular choice. The on-demand service provides customers with online administration interface that provides automated tools for uploading, publishing, and managing their projects. Once published, books may be printed, purchased, downloaded, and/or distributed. Of course, the entire process of using lulu.com to publish and print projects is fairly complex, with many details contingent on your specific needs. As a recent customer of lulu.com, I thought I would share a bit of DIY wisdom for anyone considering using their on-demand printing service.

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Hmmm.. Let’s see here. Google can do it. MSN/Live can do it. Even Ask can do it. So why oh why can’t Yahoo’s grubby Slurp crawler manage to adhere to robots.txt crawl directives? Just when I thought Yahoo! finally figured it out, I discover more Slurp tracks in my Blackhole trap for bad spiders:

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In my previous article on redirecting 404 requests for favicon files, I presented an HTAccess technique for redirecting all requests for nonexistent favicon.ico files to the actual file located in the site’s web-accessible root directory:

# REDIRECT FAVICONZ
<ifmodule mod_rewrite.c>
 RewriteCond %{THE_REQUEST} favicon.ico [NC]
 RewriteRule (.*) http://domain.tld/favicon.ico [R=301,L] 
</ifmodule>

As discussed in the article, this code is already in effect here at Perishable Press, as may be seen by clicking on any of the following links:

• http://perishablepress.com/press/favicon.ico
• http://perishablepress.com/press/2007/06/12/favicon.ico
• http://perishablepress.com/press/2007/09/25/absolute…css/favicon.ico

Clearly, none of these URL requests target the “real” favicon.ico file, yet thanks to the previous method they are all happily redirected to the proper location. This is useful for a variety of reasons, including preventing excessive and unnecessary server strain due to malicious scripts.

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For the last several months, I have been seeing an increasing number of 404 errors requesting “favicon.ico” appended onto various URLs:

http://perishablepress.com/press/favicon.ico
http://perishablepress.com/press/2007/06/12/favicon.ico
http://perishablepress.com/press/2007/09/25/absolute-horizontal-and-vertical-centering-via-css/favicon.ico
http://perishablepress.com/press/2007/08/01/temporary-site-redirect-for-visitors-during-site-updates/favicon.ico
http://perishablepress.com/press/2007/01/16/maximum-and-minimum-height-and-width-in-internet-explorer/favicon.ico

When these errors first began appearing in the logs several months ago, I didn’t think too much of it — “just another idiot who can’t find my site’s favicon..” As time went on, however, the frequency and variety of these misdirected requests continued to increase. A bit frustrating perhaps, but not serious enough to justify immediate action. After all, what’s the worst that can happen? The idiot might actually find the blasted thing? Wouldn’t that be nice..

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Authenticate Lite is a follow-up version of the original Authenticate custom-content plugin for WordPress. Just as with the full version of Authenticate, Authenticate Lite enables universal and/or targeted inclusion of custom content for both feeds and posts. Ideal for adding copyright information, distribution policy, thank-you messages, custom links, special offers, etc. Custom content may be added to any location within posts or feeds — before, after, or even within post content. This highly flexible content-addition plugin works great on all 2+ versions of WordPress (i.e., 2.0, 2.1, 2.2, 2.3, 2.5+).

Usage examples include:

• Selective display of targeted advertisements
• Invite readers to take advantage of special offers
• Add a copyright message or feed distribution policy
• Include universal footer content for all feed content
• Include universal footer content for all single-view posts
• Improve the brand awareness of your site by adding a custom site logo
• Add custom messages targeting site visitors, feed subscribers, or both
• Send unique “thank-you” messages to subscribers and visitors
• Spice things up by displaying a periodically updated thumbnail or banner image
• Selectively include links and other information for a targeted collection of posts
• Anything! This plugin provides an easy, versatile way to add custom footer content
• Implement a plagiarism-detection string in all of your content for easy identification

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Most WordPress-powered blogs display posts in sequential order within a single column. Like this, for example:

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