WordPress for Business Bloggers by Packt Publishing was a pleasure to read because it approaches many of the important aspects of WordPress from a slightly different perspective: that of the “business blogger”. The book is aimed at the aspiring business blogger who wants to use WordPress to run a successful business blog. The book claims to skip the basics and jump right into the meat of transforming WordPress into a lean, mean business blogging machine. While this may be true for the book’s target audience, the technical aspects of WordPress covered in the book are familiar ground to the seasoned WordPress user.
Digging into the book, readers will find the expected WordPress topics explored from a business-blogging point of view. The books moves along at a quick pace, and quickly makes the case for using WordPress to achieve their business blogging goals. The book then presents a case-study that serves as a working example throughout the remainder of the book. After a quick romp through some basic design and coding principles, the book covers the essentials on integrating image and video content into your blog. The following chapter emphasizes the importance of content in general, and provides some timeless advice on using WordPress to deliver superior content.
While the entire book accurately presents WordPress and blogging from the “business blogging” perspective, the second half of the book seemed to be more useful as far the actual “business” side of the equation is concerned. Covering topics such as Search Engine Optimization, Blog Promotion, and assimilation into the “Blogosphere”, the second half of the book really begins to shine as a useful resource for up-and-coming business bloggers. The book then winds down with three informative chapters on Analyzing Blog Statistics, Monetizing Your Blog, and Managing Growth. These last three topics were very informative and should have comprised a greater portion of the book.
Bottom line: Packt Publishing’s WordPress for Business Bloggers is a great resource for anyone planning or running a business blog using WordPress. The book is written in a casual yet informative tone that keeps you engaged even during the technical stuff. The book is printed in black-and-white, but features a wide variety of examples, images, and diagrams to facilitate understanding. The book doesn’t include a lot of code, but does deliver some choice snippets in several key areas. If you are thinking about getting started with WordPress while diving into the exciting, challenging and rewarding world of business blogging, this book is highly recommended.