New book on WordPress Theme Development: WordPress Themes In Depth
2011 Jan
Monthly Archive

Yoast WP SEO vs All in One SEO

Update (2013/08/26): This article was written in 2011 and both plugins have changed quite a bit. Yoast SEO pretty much covers the entire spectrum, while All in One SEO covers more than it has in the past. So either plugin could be great depending on your site’s specific SEO needs, but if you’re just looking for a solid way to implement the SEO basics, check out DigWP.com for a lightweight DIY Alternative to WordPress SEO Plugins. While setting things up here at the new site (new WP install), I’m trying to keep the custom functions and plugins down to a […] Read more »

Simple IP-Detection Bad for SEO

In general, Perishable Press enjoys generous ranking in Google’s search-engine results. The site’s many pages bring in lots of traffic for some great keywords, and a direct search for “Perishable Press” returns the first spot, with eight featured site links even. And recently, after switching servers, traffic increased even further. Things were going well, and it seemed like the perfect opportunity to finally renovate and redesign the site. So I dive in.. And then approximately 24-48 hours after beginning work on the new design, BAM – suddenly Google cuts my traffic by 75% and removes most of my pages from […] Read more »

Site Redesign Pre-Launch

SO… Welcome to the new design! Well, sort of.. What you’re seeing now is the “Quantify Theme”, a new WordPress theme designed for the technical/web-design writer with an eye for detail. This theme serves as the starting point for the new Perishable Press redesign and site overhaul. I was going to keep everything private during development, but the strangest things can happen.. Read more »

Switching from PC to Mac

I finally made the switch from PC to Mac. My previous machine was an old Sony Vaio purchased in 2005. It was top of the line then, and actually worked great until about a year ago, when it inevitably began dying a slow, complicated death. The time to finally buy a new computer was fast approaching.. Read more »

Notes on Switching Servers

Switching servers & migrating sites can be a HUGE deal (or not), depending on things like: Number of sites to transfer Size and complexity of sites Who is hosting your sites Experience I recently did this, switching from a 3-year run at ASO to my new home at Media Temple. Total of 24 properties, with WordPress running on around 10 sites. Past experience with VPS servers really had me paranoid about running out of memory. A few years ago, Perishable Press alone gobbled up 256MB of RAM at WiredTree, so add another 23 sites on top of that and needless […] Read more »

Switching to New Server

Just a note that PerishablePress.com will be migrating to its new home at Media Temple. Thanks for your patience as the DNS propagates. If you encounter anything seriously weird, like unexpected errors or anything, please comment on this post or send an email. As always, thank you for your help. Okay – here goes nothin’! Read more »

Canonical URLs and Subdomains with Plesk

I am in the process of migrating my sites from A Small Orange to Media Temple. Part of that process involves canonicalizing domain URLs to help maximize SEO strategy. At ASO, URL canonicalization required just a few htaccess directives: # enforce no www prefix <ifmodule mod_rewrite.c> RewriteCond %{HTTP_HOST} !^domain\.tld$ [NC] RewriteRule ^(.*)$ http://domain.tld/$1 [R=301,L] </ifmodule> When placed in the web-accessible root directory’s htaccess file, that snippet will ensure that all requests for your site are not prefixed with www. There’s also a force-www technique if that’s how you roll. Either way, the point is that on most shared hosting, URL […] Read more »

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