If you are using Feedburner to deliver your feeds, chances are high that most — if not all — of your loyal readers have subscribed to the Feedburner-specific version of your feed’s URL. This is not a good idea for a couple of important reasons: Complete content-delivery failure if/when the Feedburner service goes down Cohesive branding strategy impossible because visitors see Feedburner’s name in feed URL instead of your own At this point, millions of feed subscribers [...] • Read more »