New book on WordPress Theme Development: WordPress Themes In Depth
2008 Jan 23
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Serve Yourself: Why Feedburner Needs a Feed Fix

If you are using Feedburner to deliver your feeds, chances are high that most — if not all — of your loyal readers have subscribed to the Feedburner-specific version of your feed’s URL. This is not a good idea for a couple of important reasons: Complete content-delivery failure if/when the Feedburner service goes down Cohesive branding strategy impossible because visitors see Feedburner’s name in feed URL instead of your own At this point, millions of feed subscribers have Feedburner-branded feed URLs listed in their feed readers. If/when the venerable Feedburner service should ever fail, the results would be disastrous. Feedburner […] Read more »

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